Print & Digital Convention 2022 starts on 22 June

The conference will include key topics of printing

Print & Digital Convention 2022 is going to take place from 22-23 June
Print & Digital Convention 2022 is going to take place from 22-23 June

Print & Digital Convention will present innovative multichannel and dialogue marketing solutions from 22 to 23 June 2022. The conference and workshop program of the congress and trade fair will convey practice-oriented knowledge in the form of inspiring specialist presentations.

Lars Schlimbach, head of Partner Management and Development Dialogue Marketing at Deutsche Post, Olaf Wolff, 1st Chairman of the Content Marketing Forum (CMF) and Ulrich Gursky, Head of Communication, SSI Schäfer Shop are among the 50 top speakers travelling to Düsseldorf, Germany for the Print & Digital Convention in June. Visitors can expect a highly relevant and practical transfer of knowledge on the key topics of Value Added Printing, Marketing Automation & Programmatic Printing, and Sustainable Media Production.

The conference program deals with all the essential topics that are currently affecting the industry. For example, the presentations will address the future strategic viability of print or show solutions on how to transfer digital marketing mechanisms into print strategies. What additional benefits does value-added printing offer for eCommerce and the customer experience? How can print finishing and sustainability be joined in the process? Participants will learn all this and much more in the daily nineteen half-hour presentations divided into three parallel ‘slots’ and the Forum Stadthalle with key panel discussions. The open format invites the professional audience to contribute with questions actively.

Value Added Printing

The first congress session, organized by the Creatura industry initiative, is dedicated to the focal topic of Value Added Printing in its entire spectrum. The speakers will show how visual, haptic, olfactory and interactive finishing options create value-added potential and increase the perception of brands, products and communication. For example, best practices will be used to explain how efficient and relevant print works in the field of eCommerce. Convincing print-based solutions will be presented, proven to reduce enormous return rates in online commerce.

Print & Digital Convention focusing on Marketing Automation & Programmatic Printing

Programmatic print means moving away from broad distribution and towards more targeted, individual information. The speakers at the ‘Marketing Automation & Programmatic Printing’ session, presented and conducted by the Programmatic Print Alliance (PPA), will show how this can be achieved. In presentations and workshops, the PPA will show the development potential of Programmatic Printing. Participants will learn how advertisers can best use digitized print mailings, which online marketing solutions are promising for print products and how print can be optimally integrated into marketing automation processes.  

Sustainable Media Production

The future of print is sustainable. Against the backdrop of disruptive supply chains, rising energy and raw material prices and resource bottlenecks, the topic of sustainable media production is more relevant than ever. The thematic component organized by the Umdex Initiative experts will show how a commitment to sustainability also offers significant added value in the production of media because sustainability strategies bring production and cost advantages and are also an indispensable and decisive argument for communication with brand owners and customers.

Forum Stadthalle

For the upcoming event, participants will also be offered panel presentations at the ‘Forum Stadthalle’ for the first time. This newly created forum provides inspiring content, interaction and exciting discussion rounds in an open format in the exhibition area, and visitors can participate free of charge. This platform will feature new ideas and successful concepts for future technologies. It will address trend topics such as IT security, customized workflow automation, augmented reality, and specialist presentations.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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