Print & Digital Convention 2022 starts on 22 June

The conference will include key topics of printing

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Print & Digital Convention 2022 is going to take place from 22-23 June
Print & Digital Convention 2022 is going to take place from 22-23 June

Print & Digital Convention will present innovative multichannel and dialogue marketing solutions from 22 to 23 June 2022. The conference and workshop program of the congress and trade fair will convey practice-oriented knowledge in the form of inspiring specialist presentations.

Lars Schlimbach, head of Partner Management and Development Dialogue Marketing at Deutsche Post, Olaf Wolff, 1st Chairman of the Content Marketing Forum (CMF) and Ulrich Gursky, Head of Communication, SSI Schäfer Shop are among the 50 top speakers travelling to Düsseldorf, Germany for the Print & Digital Convention in June. Visitors can expect a highly relevant and practical transfer of knowledge on the key topics of Value Added Printing, Marketing Automation & Programmatic Printing, and Sustainable Media Production.

The conference program deals with all the essential topics that are currently affecting the industry. For example, the presentations will address the future strategic viability of print or show solutions on how to transfer digital marketing mechanisms into print strategies. What additional benefits does value-added printing offer for eCommerce and the customer experience? How can print finishing and sustainability be joined in the process? Participants will learn all this and much more in the daily nineteen half-hour presentations divided into three parallel ‘slots’ and the Forum Stadthalle with key panel discussions. The open format invites the professional audience to contribute with questions actively.

Value Added Printing

The first congress session, organized by the Creatura industry initiative, is dedicated to the focal topic of Value Added Printing in its entire spectrum. The speakers will show how visual, haptic, olfactory and interactive finishing options create value-added potential and increase the perception of brands, products and communication. For example, best practices will be used to explain how efficient and relevant print works in the field of eCommerce. Convincing print-based solutions will be presented, proven to reduce enormous return rates in online commerce.

Print & Digital Convention focusing on Marketing Automation & Programmatic Printing

Programmatic print means moving away from broad distribution and towards more targeted, individual information. The speakers at the ‘Marketing Automation & Programmatic Printing’ session, presented and conducted by the Programmatic Print Alliance (PPA), will show how this can be achieved. In presentations and workshops, the PPA will show the development potential of Programmatic Printing. Participants will learn how advertisers can best use digitized print mailings, which online marketing solutions are promising for print products and how print can be optimally integrated into marketing automation processes.  

Sustainable Media Production

The future of print is sustainable. Against the backdrop of disruptive supply chains, rising energy and raw material prices and resource bottlenecks, the topic of sustainable media production is more relevant than ever. The thematic component organized by the Umdex Initiative experts will show how a commitment to sustainability also offers significant added value in the production of media because sustainability strategies bring production and cost advantages and are also an indispensable and decisive argument for communication with brand owners and customers.

Forum Stadthalle

For the upcoming event, participants will also be offered panel presentations at the ‘Forum Stadthalle’ for the first time. This newly created forum provides inspiring content, interaction and exciting discussion rounds in an open format in the exhibition area, and visitors can participate free of charge. This platform will feature new ideas and successful concepts for future technologies. It will address trend topics such as IT security, customized workflow automation, augmented reality, and specialist presentations.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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