Kongsberg PCS enjoys record sales success at Fespa Berlin

Achieves seven-figure sales of its digital cutting solutions across the four-day event

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Kongsberg
The Kongsberg PCS team at FESPA Global Expo. Photo Kongsberg
Kongsberg Precision Cutting Systems (Kongsberg PCS) enjoyed record success at the recent Fespa Global Print Expo, achieving seven-figure sales of its digital cutting solutions across the four-day event.
“It was fantastic to meet so many of our distributor partners and customers face to face at this year’s event,” said Wim Brunsting, EMEA Sales director for Kongsberg PCS. “We were thrilled to be returning to Fespa to showcase our latest innovations. As the number of deals agreed upon climbed into double figures, it became clear that demonstrating how the power, performance, and versatility of our digital finishing solutions bring designs to life had really hit the mark.
“With our display at Messe Berlin featuring the C Series and our modular Kongsberg X24 table, we were able to highlight the benefits and performance our systems deliver in cutting, creasing, and folding a variety of materials,” said Brunsting. “The result was a record number of sales agreed to supply digital cutting tables to customers across Europe and further afield.”
Brunsting said a new flagship Kongsberg C64, with full automation, will soon be installed with a French customer, while a second will be traveling further afield to its new home in Serbia. “We also sold a number of Kongsberg C and X tables to customers in Italy, Ireland, and Norway, as well as to converters in Turkey, Israel, and United Arab Emirates,” he said.
The Kongsberg PCS stand at this year’s Fespa also featured the MultiCam Apex 3R CNC router, one of the most versatile CNC Routers on the market. “Following our acquisition of MultiCam last year, it was great to be able to showcase the Apex, which sets the standard for routing capabilities with its perfect balance between performance and precision,” he said. “From our booth, we were able to showcase how our complete range of digital finishing solutions enables sign and display businesses to streamline workflows and automate production to boost efficiency while empowering designers and operators with the creative freedom to generate the ideas that will drive the future of their business.”
The Kongsberg team also demonstrated how a range of innovative tooling delivers new freedoms in design and creativity, like the VariAngle tool – a breakthrough innovation for the industry that enables cutting at any angle from 0o to 60o at up to 100m/min.
“As well as enjoying significant sales success, we were able to use our appearance at Fespa Global to demonstrate and explain the benefits our tooling range can deliver to businesses,” said Brunsting. “We now look forward to following up on all the many leads and opportunities that we have developed from our attendance at the expo and adding to our continued sales success.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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