JLF London’s ninth edition concludes at the British Library

It took place from 10-12 June 2022

738
JLF London’s ninth edition took place from 10-12 June 2022 at the British Library to celebrate books, creativity, dialogue, diversity and varied intellectual discourse. Photo: the British Library Board
JLF London’s ninth edition took place from 10-12 June 2022 at the British Library to celebrate books, creativity, dialogue, diversity and varied intellectual discourse. Photo: the British Library Board

Teamwork Arts, producer of the iconic Jaipur Literature Festival and the international extensions of JLF, held its ninth edition of JLF London at the British Library from 10-12 June 2022 to celebrate books, creativity, dialogue, diversity and varied intellectual discourse.

The festival showcased some of the world’s most eminent politicians, writers and authors, namely bestselling writer and politician Shashi Tharoor, politician and member of the parliament, Mahua Moitra, first Indian winner of International booker prize Geetanjali Shree, renowned television presenter Anita Rani and many more to engage on some of the most pressing issues of today that include – India at 75, the Urgency of Borrowed Time (Climate Change), the 50th anniversary of the 1971 War, Translation, Poetry, Art and Music, Business, History and many more.

JLF London covered various topics of the contemporary world

At its ninth edition, JLF London witnessed a vast range of sessions highlighting topics of the contemporary world. At a Durbar Theatre session, A Tale Tells Itself – Tomb of Sand- Ret Samadhi, Hindi writer Geetanjali Shree remembered A K Ramanujan and noted, “It’s not easy for me to talk about my work, as I don’t follow a very clear cut them. I work in quite another way. Don’t chase stories, but put yourself in a place where the story reaches you”.

At another session, while talking about Pride Prejudice & Punditry, bestselling writer and politician Shashi Tharoor said, “For me, pride is all about India. I’ve taken all the pride in the country being developed, pulling people out of poverty, technological directions to the next century, and international cooperation. Prejudice is over-clear on my sleeve, as I don’t like being prejudiced. My punditry has often been so anchored to the present and the broader trends throughout the present.”

Talking about her love for writing and the process she cultivated during the lockdown, Anita Rani said, “I loved having another world to step into, and I loved being able to be creative and have a creative outlet. This was all me, and being able to tell my authentic story, a story that I want to tell!”

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here