Quintype to host a webinar on Digital Magazines – A paradigm shift?

Digital transition gives new ideas to experiment with the content

Quintype is organizing a webinar on Digital Magazines – A paradigm shift? for the publishers’ better understanding of digital magazines
Quintype is organizing a webinar on Digital Magazines – A paradigm shift? for the publishers’ better understanding of digital magazines

Quintype, a company that has served many successful digital publishing companies such as Fortune India, The Quint, the Sakal Media Group, and Bloomberg, has recently announced its upcoming webinar on “Digital Magazines – A paradigm shift?” The company will host the webinar on 28 February at 1500 IST.

Quintype gives the publishers the suitable digital space to reduce their printing and distribution costs. Digital magazines are a reality for now and for the future, so they need technology to be in alignment is essential. The digital transition is not just about moving the print issues to digital but has also opened up the scope for experimenting with new content formats, smart modes of engagement, and innovative revenue models.

The webinar panelists are Rashmi Mittal, vice president of Engineering at Quintype, and Anupam Dasgupta, vice president of Marketing at Quintype, who will brief us about the new and evolving paradigm of digital magazines.

Key takeaways from Quintype’s upcoming webinar include –

  • The evolution of digital magazines
  • Digital Magazine formats
  • Technology enablers for digital magazines
  • Monetization models
  • Future trends

Don’t wait more and register yourself for the webinar by clicking here to know the digital magazines’ details.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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