PragatiE Vichaar hosts an excellence award show

All major book publishers participated in the event

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PragatiE Vichaar hosted an excellence award show for the Indian book publishers
PragatiE Vichaar hosted an excellence award show for the Indian book publishers

In its mission to promote literary works and industry, PragatiE Vichaar Literature Festival initiated PVLF Excellence Awards. They are perhaps the first 100% authentic awards driven by data and numbers. Frontlist Media joined hands with the Federation of Indian Publishers (FIP) and brought Nielsen as a knowledge partner. 

These awards are powered by Nielsen Bookscan Data, the only real source that tracks actual book sales across India and the World. Data used for the awards was from Jan 2019 – Nov 2021. Pranav Gupta, general secretary of FIP and co-founder of Frontlist Media, said, “These dates were selected to ensure the bias of Covid may be removed from the end-result. We went till 15 months before the pandemic hit.”

The industry has come forward to support the event. Conceptualized by Frontlist, co-organized with the Federation of Indian Publishers, with Nielsen as knowledge partner, and hosted by PragatiE, the event got industry-wide support with publishers such as WonderHouse Publishing, Repro India, FingerPrints Publishing, Disha Publications, Dreamland Children Books, Prints Publications, LiFi Publications, Solh Wellness, BuyBooksIndia and Advit Toys joining as sponsors. All top publishers around the country had participated with their books, evangelizing their readers to vote for them and the coveted PVLF excellence award.

In a ten-day voting period, PVLF garnered 40,000+ votes. According to Kapil Gupta, co-founder of Frontlist Media, “The target was upwards of 20,000 votes. However, the publishers and the authors really appreciated the awards. They combined their resources to promote their books and get the readers and fans to vote for them.”

List of PragatiE Vichaar excellence awards and the winners

PVLF Author Excellence Awards – These awards were based on nominations by authors, who were allowed to nominate themselves into a maximum of two categories. A Jury shortlisted the nominations along with the Nielsen Bookscan Data. The final winner in each category was awarded based on Public Voting.

Below is the list of the winners of PVLF author excellence awards – 

Winners of PVLF Author Excellence Awards

CategoryBook NameAuthor NamePublisher Name
Best Debut FictionJanaka and Ashtavakra – A Journey BeyondAshraf KarayathRupa Publications
Best Debut Non-FictionDelhi Heritage – Top 10 BaolisVikramjit Singh RoopraiNiyogi Books
Best FictionMafia Premier LeagueK. VijayakarthikeyanRupa Publications
Best Non-FictionGoing Solo – Raising Happy KidsSujata ParasharVishwakarma Publications
Best PoetryDear Silver LiningShalini Chhabra JainV & S Publishers

PVLF People’s Choice Publisher Awards – According to Pranav Gupta, co-founder of Frontlist Media, “Publisher awards were meant to recognize the Indian Publishers specifically. Going beyond some of the international publishers who dominate all awards. We chose only the Indian Publishers in this category and decided upon them strictly based on the Nielsen Bookscan Data.”

There were three categories under this award section, and the top 3 Indian Publishers in each category were selected.

Winners of PVLF People’s Choice Publisher Awards

AwardsTrade (Non-Academic) PublishersTop Indian Children PublishersTop Indian Academic Publishers
First PrizePrakash Books IndiaPrakash Books IndiaArihant Publishers
Second PrizeManjul Publishing HouseDreamland PublicationsDisha Publication
Third PrizeRupa PublicationsOm Books InternationalS Chand

PVLF Reader’s Choice Book Awards – These awards recognized the most sold books across all categories. The results were based on the Nielsen definition of Silver, Gold, and Platinum Books. The final winner amongst these categories was selected by Public voting.

Winners of PVLF People’s Reader’s Choice Book Awards

CategoryBook NameAuthor NamePublisher Name
Platinum (250,000+ copies sold)Indian PolityM LaxmikanthMcGraw Hill Education
Gold (200,000 – 250,000 copies sold)Oxford Student Atlas for IndiaOxford Editorial BoardOxford University Press
Silver (150,000 – 200,000 copies sold)Raavan – Enemy of AryavartaAmish TripathiWestland Publications

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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