Onyx Graphics – print industry insights on data

Why PSPs need data to make better business decisions

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Onyx Insights
The 9-page Onyx Graphics insights article is available to download from the web Photo Onyx

The Salt Lake City based Onyx Graphics, has released a new print industry insights article examining the need for data to help Print Service Providers make better business decisions. The article focuses on the company’s worldwide customer base and includes data from interviews with PSPs from the Americas, EMEA, and Asia-Pacific regions. The article is available for download at www.onyxgfx.com/insights.

Onyx is a leading software solutions and RIP provider for the wide format printer industry with deep domain knowledge of color management and generally has a scientific perspective on industry developments. The article outlines recent industry trends in both automation and the need for improved internal efficiencies since the Covid-19 pandemic and showcases how data has become increasingly important. The subsequent sections highlight the importance of measuring data as an indicator of business performance, along with suggested data sources and key metrics that can be useful to save time, resources, and increase productivity. This is particularly true for PSPs seeking ways to better understand their costs, reduce waste, or assess how visible their business is online.

Onyx Insights on data
From the cover page of the Onyx Insights on data article Onyx

“Monitoring data of all kinds helps PSPs understand what is happening in their print business,” said Jonathan Rogers, International Marketing Manager at Onyx Graphics. “The purpose of this article is to raise awareness of the increasing role data plays in helping modern print make decisions based on actionable data.” Onyx Graphics encourages PSPs to visit www.onyxgfx.com/insights for the full article.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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