Messe Frankfurt India — first physical trade fair

LED Expo and Media Expo slated in November 2021

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Messe Frankfurt India
Messe Frankfurt India Media Expo Delhi in person for sure photo https://media-expo-newdelhi.in.messefrankfurt.com
Messe Frankfurt India for its very first edition after lockdown, India’s renowned trade fairs LED Expo & Media Expo will open doors to the industries from 18 to 20 November 2021 at the India Exposition Mart Ltd (IEML). Organised under the safety parameters of MFI SafeConnect, the platforms will provide a secure meeting space for face-to-face business networking and aim to draw attention to indigenous manufacturing and domestic collaborations.
 
Regarded as one of the most influential events for the business of LED technology, LED Expo this year will focus on supporting business recovery and localisation with made-in-India products and applications for LED technologies. More than 100 Indian exhibitors from across the country are expected to showcase their latest innovations at the three-day fair including leading players such as Tata Communications, Acme Lighting, ALS (Innovative India Illumination), JSB Lighting, Glow Green, GEEP Industries India, CITI Lights, Led Fixtures among others. As the first hybrid edition, LED Expo’s physical event will be extended to include additional digital content for the benefit of sector players unable to attend this year.
The mega event is being supported by the International Association of Lighting Designers (IALD), Indian Building Congress (IBC), Energy Efficiency Services Limited (EESL), The Energy and Resources Institute (TERI), KNX Association and the Luminaires Accessories Components Manufacturers Association (LACMA). Alongside the show, the Virtual LED Summit will also cover significant trends affecting the industry under the themes of Blue-light hazards from LEDs, Lighting Controls and IoT and the role of an architectural lighting designer as well as product demos by K Lite, Ltech, Cygnus Lighting, Aastha LED Lights, Lightberry, Jdianm Lighting P Ltd, Aarenza Die Cast Private Limited, Optiks Mechatronics Pvt Ltd, Sri JSB Lighting Company, Om Circuit Boards Pvt Ltd and many more. Highlighting the market upheaval amidst the pandemic and rising revenue trends from 2022 onwards, an exclusive report on the India Lighting Control System Market Report will be unveiled by 6W Research during the fair.
Concurrently scheduled alongside the show, Media Expo will focus on LED and digital signages, advancements in printing technologies and advertising solutions. After a hiatus of over two years, this dynamic industry is gearing to showcase live demonstrations of printing machines, POP and POS displays, promotional in-store signages, printing inks and 3D printers, fabricating, finishing & decorating machines, architectural hardware, sign substrates, digital printers, digital imaging, digital signage, signage-led and neon and innovative advertising solutions that remain crucial to connect with consumers. The platform will re-unite advertising professionals with leading OOH and printing manufacturers including HP, Colorjet, Mehta Cad Cam, Orafol, Angel Cad Cam, Monotech, Rextone, Silicon Infotech, Timex Bond and brands such as Seiko, Kow, Richo among others. Many of the participating brands have chosen the platforms to launch, demonstrate or announce their entry into new segments after the lockdown.

Messe Frankfurt India renewed focus

Elaborating on the renewed focus of the b2b trade shows this year, Mr Raj Manek, managing director, Messe Frankfurt Trade Fairs India shared, “There is a high level of commitment within the sectors to bolster their domestic supply chains and get business back on track. Re-uniting the industries is, therefore, crucial to support localisation and at the same time provide a push to local manufacturers.” Explaining further, he added, “Almost 20% of our exhibitors participating at both LED Expo and Media Expo this edition are new local manufacturers which indicate how the platforms this year, through its regional focus, can significantly drive indigenous manufacturing and domestic collaborations.”
Focusing on success and safety in equal measure, the German trade fair organiser has given special emphasis on creating a minimal contact and safe sourcing experience with a new express entry registration format for business visitors and added hygiene protocols on-site.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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