‘Always a Step Ahead’ — Heidelberg Innovation Week 2021

Heidelberg focuses on new technologies and customer profiles

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Heidelberg
Innovation week at Heidelberg Photo credit: Heidelberg

ALWAYS A STEP AHEAD’ is the motto of the latest Innovation Week being held by Heidelberger Druckmaschinen AG (Heidelberg). This virtual customer event is taking place at the company’s Wiesloch-Walldorf site from October 13 to 15, 2021. Each day’s program will start at 9 am. CET with a live report focusing on a different topic – packaging printing on day one, followed by digitization and diversification on days two and three respectively. The event is being broadcast from the redesigned Print Media Center at the Wiesloch-Walldorf site, where Heidelberg showcases its latest offset and digital technology for the commercial, packaging, and label market segments.

“We are accelerating the development of intelligent digitization solutions to meet the requirements of our customers,” says Ludwig Allgoewer, global head of sales and marketing at Heidelberg. “At Innovation Week 2021, we are once again demonstrating our credentials as a technology leader – always a step ahead of developments – with the aim of securing future business success for our customers,” he adds.

Heidelberg’s on-demand videos present innovations for new business ideas

Participants can watch video clips to obtain the specific information they require about technologies from the current Heidelberg portfolio. One video, for example, introduces Heidelberg Plus, the new entry portal to the Heidelberg ecosystem. A one-time registration opens up the entire Heidelberg world for customers, enabling them to manage their business dealings with the company and access all its services. Other clips show how customers can enjoy success in the growth market of label printing with the Speedmaster CX 75 and become more competitive with the help of new surface finishing options based on digital printing.

One video provides insights into how the Performance Advisor Technology (PAT) automated consulting tool uses artificial intelligence to help optimize print shop processes, while a further clip focuses on the benefits of remote agreements with the primary objective of increasing machine availability.

Customer profiles emphasize business potential of digitization solutions from Heidelberg

Examples of international customers from the commercial, packaging, and label market segments are a further focal point of this year’s virtual presentations. In detailed profiles, entrepreneurs present their print shop and demonstrate how they have improved their performance and, above all, their competitiveness by using the latest Heidelberg innovations to drive their company’s digitization.

The profiles include successful users of the new, universal Speedmaster CX 104 pressthe highly automated Stahlfolder P-Stacker with cutting-edge robot technology, and the Versafire digital printing systems with their exceptionally flexible applications, especially in surface finishing. Other profiles focus on printing companies that have boosted their productivity thanks to a subscription agreement with Heidelberg, and on customers who have digitized and thus automated their processes using the Prinect workflow.

“The customer profiles provide exciting and authentic insights into how print shops have become noticeably more productive by using the innovations Heidelberg has introduced over the past 18 months across all market segments, and how they have made processes more efficient and cost-effective thanks to digitization,” explains Allgoewer.

Discussions with Heidelberg experts, video media library, and free registration

To accompany the online program, existing and potential customers will be able to contact the relevant Heidelberg experts on each day of the event, without making an appointment.

The Heidelberg video media library is available to all Innovation Week 2021 participants who wish to obtain further information. Covering a large number of wide-ranging topics and a great many Heidelberg products, the videos can be accessed at any time and also streamed after the event. In addition, the library will have recordings of all online Innovation Week presentations. The event is being held in English but subtitled versions of all presentations will be available in seven further languages (French, German, Italian, Japanese, Portuguese, Russian, and Spanish).Heidelberg

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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