Print on demand makes Publishing Industry environment-friendly and cheaper

Prime Group believes that the publishing world should adopt the model

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Print on demand makes Publishing Industry environment-friendly and cheaper
Jon Tolley, Chief Innovation Officer at Precision Proco Group

One of the UK’s leading print-on-demand companies believes the service should be embraced by publishers wanting to drive down costs and lower their environmental footprint. Prime, part of the Precision Proco Group, has cornered the market in its fully automated print-on-demand system, which customers across various sectors have widely embraced.

And now the company believes it is a model that should be adopted by the publishing world, allowing it not just to produce the books it needs and to be able to restock quickly if needed but also to ship directly to the customer.

An estimated 77 million books are pulped each year in the UK alone, and while in some cases this is recycled, a proportion is destroyed or discarded.

Tolley highlights the benefits of print on demand

Jon Tolley, Chief Innovation Officer at Precision Proco Group, believes that waste could be slashed with no adverse effects to the customer by simply utilizing what print on demand has to offer.

“Despite being able to read on electronic devices, people still love and prefer the feeling of having a book in their hands,” said Jon. “But there’s no doubt that every step of the production process has an environmental cost, particularly if the book ends up in a pulper because it hasn’t sold.”

“By using digitalization and technology, it means there’s the opportunity to take a completely different approach, replacing the outdated print-to-projection model with a print-to-possibility mindset.” Book publishers take a gamble on sales every time a book is brought to market, particularly from a first-time author with no real idea of how it will be received.

“Using print on demand carries a far smaller financial risk, allowing publishers to print in smaller quantities, even with special embellishments to the cover or jacket, but with the option to quickly replenish that stock if it becomes a bestseller,” said Jon.

Print on demand also brings the opportunity for publishers to cash in on frontlist and backlist titles, allowing them to be delivered to the reader. “It means that there will never be a time when anyone has to stay out of print ever again, added Jon.

 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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