Virtual.Drupa – Lead generation and networking in the Networking Plaza

Virtual.drupa intelligent matchmaking tool for networking and lead generation

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lead generation|Drupa
virtual.drupa- Lead generation and networking

Exhibitors and visitors at virtual.drupa can connect in the Networking Plaza. Thanks to an intelligent matchmaking tool, they can find companies and contacts relevant to their business, thus boosting their network building and generating new, valuable leads even before the trade show starts. This is where participants can also make appointments in virtual meeting rooms for the trade fair duration from April 20 to 23, 2021, to be optimally prepared for the start of virtual.drupa.

Find relevant contacts

To participate in matchmaking, visitors must create an additional personal profile in the Networking Plaza during registration. Exhibitor personnel has to be invited by the company’s main contact. The more precise and detailed the personal information on activities and interests in the matchmaking profile, the better participants can benefit from the networking options, and the more likely they are to find the contacts they are looking for.

On this basis, the tool makes initial suggestions about companies and users who meet the set search criteria. The participant then can invite them for a meeting, marking them as interesting or irrelevant. The intelligent algorithm learns from these actions and thus suggests contacts that are ever more suitable.

Anyone who has already discovered exciting products and services in the Exhibition Space or one of the numerous exhibitor Live Web Sessions can contact exhibitors directly to arrange bilateral meetings. Companies and contact persons can be found quickly and easily in matchmaking via a search field function – and there is also the option of targeted communication via the exhibitors’ online showroom in the Exhibition Space.

Personal exchange via virtual meetings

Relevant contacts can be saved on an interest list in matchmaking to contact them later or arrange an appointment. This way, participants can first get an overview before scheduling their meetings.

Afterward, the pre-marked contacts can be invited to an individual session in a virtual meeting room. In the matchmaking calendar, participants can find an overview of personal appointments and – for exhibitors – also those of their team colleagues. Here it is possible to enter availability to organize meetings with more significant numbers of participants if required.

Exhibitor representatives, who are added by their company’s main booth contact and thus linked with each other, have additional options in the team area to organize their contact requests and appointments as effectively as possible. They can coordinate with colleagues or take over appointments from each other. In the shared exhibitor account, new leads are listed in their entirety, and contacts are recorded.

Easy participation, great benefit

While registering for virtual.drupa, visitors can activate their participation in matchmaking at the same time. It means that the initial settings from the virtual.drupa profiles are automatically transferred to the matchmaking profile. Company information of exhibitor representatives is automatically copied when invited by the company’s main booth contact. After successful registration, matchmaking can be used via both the browser and the drupa app to connect with the community effectively.

Matchmaking is activated via the Networking Plaza from now on until October 2021 to offer exhibitors and visitors maximum exchange and added value and to allow them to familiarize themselves with the various functionalities already now.

 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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