Digital Media India 2 to 4 March – starts today

Robust line-up of topics and speakers for Digital Media India

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Digital Media India
Digital Media India takes place from 2 to 4 March 2021

Digital Media India starts today and the program is interesting with important insights coming out of the pandemic sure to be shared. We give a brief of just a couple of the sessions and encourage readers to register and take part.

Data is the new oil. Today, the real challenge lies in harnessing the data and making it useful for the organization. If this strikes a chord, then you should not miss the lessons from Die Presse in Austria. This 173-years-old media organization has developed a data ecosystem that helps the company to determine the right content for user interactions. Stefan Korner from Die Presse will share his insights on how to set up and use smart data for audience engagement and retention at Digital Media India 2-4 March 2021.

Digital business heads of leading news media companies from four different segments will come together to discuss the industry’s challenges in digital advertising and share ideas on how to address the conundrum, at the Digital Media India 2021 Conference. Don’t miss this opportunity where leaders representing a wide spectrum share one stage. Here is the opportunity to listen to Sanjay Sindhwani, CEO, Indian Express Online Media, Durga Raghunath, News Head, Times Internet, Devika Dayal, Chief Revenue Officer, The Quint, Hemant Jain, Digital Media Head, Lokmat Media.

As the news media transforms to embrace the opportunities in the digital distribution of news, new business models have emerged helping companies to maximize revenue from the digital news business. One such model is the transformation of news media companies as digital agencies. Kevin Gentzel, Chief Revenue Officer, Gannett, USA will share his insights on what it is to be a digital agency and how it helps both the advertising client to simplify their presence in digital and the publisher to generate high CPM.

In-house content agencies a.k.a. brand studios are transforming the way the stories are told. They partner with brands to create content that is engaging and appealing to the readers across platforms. If you are wondering how brand studios make a difference and want to learn more about it, then look no further. Listen to Jerusha Sukhdeo-Raath, head of Brand Studio, 24.com, News24, South Africa, who would be speaking at the Digital Media India 2021 Conference. Jerusha will talk about her experiences on enabling connect with the customers, how Media24 develops native advertising campaigns and what has worked well for them.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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