Digital Media India 2 to 4 March – starts today

Robust line-up of topics and speakers for Digital Media India

40
Digital Media India
Digital Media India takes place from 2 to 4 March 2021

Digital Media India starts today and the program is interesting with important insights coming out of the pandemic sure to be shared. We give a brief of just a couple of the sessions and encourage readers to register and take part.

Data is the new oil. Today, the real challenge lies in harnessing the data and making it useful for the organization. If this strikes a chord, then you should not miss the lessons from Die Presse in Austria. This 173-years-old media organization has developed a data ecosystem that helps the company to determine the right content for user interactions. Stefan Korner from Die Presse will share his insights on how to set up and use smart data for audience engagement and retention at Digital Media India 2-4 March 2021.

Digital business heads of leading news media companies from four different segments will come together to discuss the industry’s challenges in digital advertising and share ideas on how to address the conundrum, at the Digital Media India 2021 Conference. Don’t miss this opportunity where leaders representing a wide spectrum share one stage. Here is the opportunity to listen to Sanjay Sindhwani, CEO, Indian Express Online Media, Durga Raghunath, News Head, Times Internet, Devika Dayal, Chief Revenue Officer, The Quint, Hemant Jain, Digital Media Head, Lokmat Media.

As the news media transforms to embrace the opportunities in the digital distribution of news, new business models have emerged helping companies to maximize revenue from the digital news business. One such model is the transformation of news media companies as digital agencies. Kevin Gentzel, Chief Revenue Officer, Gannett, USA will share his insights on what it is to be a digital agency and how it helps both the advertising client to simplify their presence in digital and the publisher to generate high CPM.

In-house content agencies a.k.a. brand studios are transforming the way the stories are told. They partner with brands to create content that is engaging and appealing to the readers across platforms. If you are wondering how brand studios make a difference and want to learn more about it, then look no further. Listen to Jerusha Sukhdeo-Raath, head of Brand Studio, 24.com, News24, South Africa, who would be speaking at the Digital Media India 2021 Conference. Jerusha will talk about her experiences on enabling connect with the customers, how Media24 develops native advertising campaigns and what has worked well for them.

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here