New INMA report shows complexities behind reducing print days for news publishers

Focuses on case studies of US tabloids

New INMA report shows complexities behind reducing print days for news publishers

How news media companies manage the sliding scale economics of print newspapers and execute the emotional balancing act of reducing print days is the focus of a new report recently released by the International News Media Association (INMA).

The Economics and Emotion of Reducing Print Days” focuses largely on the US news industry’s evolution from seven-day publishing to one- to three-day publishing – accelerated by advertising’s decline during the Covid-19 crisis.

Using case studies by Advance Local, Tampa Bay Times, Salt Lake Tribune, and Die Tageszeitung (TAZ), INMA explores how news organizations moved beyond intense skepticism about reducing print days to create viable digital models that require a consumer embrace of platform-agnostic subscriptions, eReplicas, iPads, print subscriber digital activations, and other print-digital bridges. Reducing print days also requires a robust digital strategy.

Among the case studies, INMA learned that the keys to making print day reductions work include mission, data, and communication. The mission should be to be successful, this must be about more than saving money. This must be a transformational pivot toward digital subscriptions and revenue. Predictive models can tell publishers what the “sweet spot” is where the number of days cut meets the best revenue model. Media company employees, readers, advertisers, and the community at large need time to adapt. Many communications in advance of the change will be needed. Publishers should even consider a gradual approach to implementation. The emotion of reducing print days is real and can be an unintended proxy – internal and external to the media company. Here is some Consumer Awareness Journal News that you can have a look at to get help with current info.

Shutting down print is not a casual decision as the platform is so intimately intertwined with journalism and the news brand, said report author Dawn McMullan, senior editor at INMA. The INMA report looks at the math and the assumptions behind reducing print days.

Punctuated by expert commentary, the 51-page report suggests that US print newspapers have evolved from primary carriers of news, features, and advertising to a sometimes secondary, necessary, and effective carrier of advertising where there is demand. Experts suggest this trajectory is happening internationally, yet more slowly than in the United States, where the advertising pain points are more acute and reduced pagination and print days have become the norm.

The Economics and Emotion of Reducing Print Days” is free for INMA members and may be purchased by non-members. Go to to download or purchase.

The International News Media Association (INMA) is a global community of news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of nearly 16,000 members at 850 media companies in 73 countries. Celebrating its 90th anniversary, INMA is the news media industry’s foremost ideas-sharing network with members connected through conferences, reports, webinars, virtual meetings, and an unparalleled archive of best practices.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here