Gräfe participates in the Leonhard Kurz PET recycling program

Returning the PET carrier foil from transfer products to the material cycle

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Gräfe decided for the Kurz recycling concept to strengthen its company’s firmly anchored commitment to sustainable finishing.
Gräfe decided for the Kurz recycling concept to strengthen its company’s firmly anchored commitment to sustainable finishing.

Gräfe will be one of the first print finishing companies to participate in Germany-based Leonhard Kurz’s PET recycling program, which involves returning the PET carrier foil from transfer products to the material cycle. The residual PET material from the finishing process is collected and converted into injection molding material in a recycling plant developed by Kurz.

Gräfe decided on the Kurz recycling concept to strengthen its company’s firmly anchored commitment to sustainable finishing. Gräfe is striving to exploit every opportunity, strategically and production technology-wise, to act sustainably and advise their customers accordingly.

Frank Denninghoff, managing director at Gräfe, explains, “We would like to offer our customers not only highly attractive, multisensory, stimulating print products but also consistent sustainability that pays off for the brand. The PET recycling concept from Kurz enables us to now even better achieve this lofty aspiration.”

Roland Seidl, head of Sales Germany at Kurz, adds, “Brilliant print finishing and sustainable practices along the entire process chain – Gräfe is pursuing these goals just like Kurz. We look forward, with this PET carrier recycling, to taking a decisive step with them towards a closed material cycle.”

Kurz’s PET recycling program is currently in the test phase and will be rolled out throughout Germany in 2021. A recycling facility at the company headquarters in Fürth, which was created with a high level of development and capital expenditure, is available for this purpose. It is planned to successively equip all production locations worldwide with recycling facilities of this kind.

The Kurz Group is a global leader in thin-film technology. Kurz develops and manufactures decorative and functional layers applied to carrier foil for various industries, from the packaging and printing industry to the automotive, electronics, card, and textile sectors. Kurz offers a comprehensive portfolio of products for surface finishing, decoration, labeling, and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. The company is also continuously investing in new technologies and developing innovative solutions for integrating functionality into surfaces. The Kurz Group has more than 5,500 employees at over 30 sites worldwide and produces under standardized quality and environmental standards in Europe, Asia, and the USA.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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