Gräfe participates in the Leonhard Kurz PET recycling program

Returning the PET carrier foil from transfer products to the material cycle

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Gräfe decided for the Kurz recycling concept to strengthen its company’s firmly anchored commitment to sustainable finishing.
Gräfe decided for the Kurz recycling concept to strengthen its company’s firmly anchored commitment to sustainable finishing.

Gräfe will be one of the first print finishing companies to participate in Germany-based Leonhard Kurz’s PET recycling program, which involves returning the PET carrier foil from transfer products to the material cycle. The residual PET material from the finishing process is collected and converted into injection molding material in a recycling plant developed by Kurz.

Gräfe decided on the Kurz recycling concept to strengthen its company’s firmly anchored commitment to sustainable finishing. Gräfe is striving to exploit every opportunity, strategically and production technology-wise, to act sustainably and advise their customers accordingly.

Frank Denninghoff, managing director at Gräfe, explains, “We would like to offer our customers not only highly attractive, multisensory, stimulating print products but also consistent sustainability that pays off for the brand. The PET recycling concept from Kurz enables us to now even better achieve this lofty aspiration.”

Roland Seidl, head of Sales Germany at Kurz, adds, “Brilliant print finishing and sustainable practices along the entire process chain – Gräfe is pursuing these goals just like Kurz. We look forward, with this PET carrier recycling, to taking a decisive step with them towards a closed material cycle.”

Kurz’s PET recycling program is currently in the test phase and will be rolled out throughout Germany in 2021. A recycling facility at the company headquarters in Fürth, which was created with a high level of development and capital expenditure, is available for this purpose. It is planned to successively equip all production locations worldwide with recycling facilities of this kind.

The Kurz Group is a global leader in thin-film technology. Kurz develops and manufactures decorative and functional layers applied to carrier foil for various industries, from the packaging and printing industry to the automotive, electronics, card, and textile sectors. Kurz offers a comprehensive portfolio of products for surface finishing, decoration, labeling, and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. The company is also continuously investing in new technologies and developing innovative solutions for integrating functionality into surfaces. The Kurz Group has more than 5,500 employees at over 30 sites worldwide and produces under standardized quality and environmental standards in Europe, Asia, and the USA.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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