Durst wins EDP awards for Rho 2500 and Durst workflow

Wins in best flatbed/hybrid printer and best workflow technology categories

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Durst Rho 2500
The Durst Rho 2500 winner of several awards including the latest EDP award for best flatbed printer at more than 250 square meters an hour

Two European Digital Press Association Awards have been awarded to Durst, manufacturer of advanced digital printing and production technologies. They were for its Rho 2500 in the best flatbed/hybrid printer > 250 square meter per hour category and the other for Durst Workflow (best workflow technology).

Durst EDP awards
Durst Rho 2500 wins two EDP Awards for best digital printer of more than 250 meters an hour speed and also for its workflow

The awards are more recognition of Durst’s innovation as it continues its journey to become a complete solutions provider in line with its “Pixel to Output” strategy. Recent announcements have included the P5 350 high-speed printer, together with Durst “Automat,” and expansion of Workflow, Analytics, automation, and ink solutions for printers. The award-winning Durst Workflow is also available for non-Durst printers.

The EDP Technical Committee referenced the increasing importance of software and workflow. It said, “Important is not only the device or software itself but also the impact of the product on people and users.”

These awards are another strong reference point and third-party endorsement to what we have achieved through our mission to innovate,” said Manfred Glantschnig, head of Product Management for Durst Professional Services. “Durst Workflow is part of our world-class software. In an integrated world, we continue to help our customers through complete solutions from hardware, software, inks, and collaborations.”

Andrea Riccardi, Durst Group’s head of Product Management, Graphics Segment, said, “We are proud to have been recognized by the EDP with these awards. We have been steadily building our offerings in line with end-to-end thinking for 360-degree business solutions aimed at the smart factory concept to streamline production and processes. The Durst Rho 2500 achieved this recognition as a high productivity printer that can be upgraded depending on the volume production capacity required.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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