e4m webinar on seamless digital experiences using CDN technology

Strategies and tips for broadcasters and publishers

e4m webinar on seamless digital experiences using CDN technology

exchange4media (e4m) group, in collaboration with Limelight Network, has curated a webinar on “Broadcasters & publishers creating seamless digital experiences using the right CDN technology” on 5 November 2020 at 1700hrs IST. During the seminar, the speakers will delve into how broadcasters and publishers ensure an enhanced viewer experience quickly, reliably, and securely. This will be a moderated discussion between the speakers on the panel, followed by Q&A from the audience.

The speakers at the virtual event include Prashant Chothani, chief executive officer, Travelxp; RD Bhatnagar, chief technology officer, Dainik Bhaskar group; Badari Prasad S, technical head, TV9; Sarbani Bhatia, senior vice president, IT, Dainik Jagran; and Dinesh Oak, Technology, Sakal Media. Faisal Kawoosa, founder, techARC, will moderate the session.

The points of discussion include broadcasting & publishing industry in India -where we stand in tech upgradation compared to our global counterparts; Covid-19 has forced broadcasters and publishers to have an equally engaging digital presence; emerging trends in the content distribution space and steps to create seamless Omni channel presence effectively; challenges from a security point of view and tips to solve these concerns; distribution issues in the broadcasting and publishing industry; and process through which a CDN Provider help in solving the challenges foreseen in the near future.

Register for the event here

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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