News revenue growth webinar 26-27 October 2020

Managing revenue growth in pandemic times

Wan-Ifra training revenue growth in pandemic times
Wan-Ifra training of managing revenue growth in pandemic times

For news revenue growth in these troubled times, an exclusive virtual training for Branding, Advertising, and Marketing Managers on 26 and 27 October is brought to Indian media professionals by Wan-Ifra. There has never been a time in modern life when an event like Covid-19 has had such a devastating impact on commerce, mental health, and the economy. It has been devastating globally. Every organization should focus on three major components during this pandemic – safeguarding its employees, plans to overcome the challenges of recovery, and plans to retain their position post-Covid-19.

In this virtual training program, the discussion will be on how to overcome the challenges that Covid-19 has thrown at every country, industry, and media publication and the ways to drive the revenue through various sources. The key topics are first, ‘Driving Revenue Growth’ and secondly, ‘Optimising the advertisement revenue.’

The purpose of this training event is to determine two things – is our mindset aligned to deal with the market condition in which we are selling? Is our ad stack, or what we are proposing to advertisers aligned with what they want to buy?

Western markets’ relevance to Indian ad buying

The participants will learn about the principles of media businesses, the mindset required for growing revenue, and a detailed understanding of market conditions. The program will also draw references from Western markets on what advertisers are buying and learn about their relevance in the Indian context.

Topics will include – Branded Omnichannel Content; Contests to increase engagement; Social media sponsored posts; and, Optimized ROS. The training will have group discussions and interactive sessions to engage with the trainer and co-participants and to test if the validity of various observations.

The trainer is Kirk McDonald, senior vice president, Revenue and Operations, Media Central, USA. McDonald is a veteran media executive who brings a strong fundamental understanding of publishing, technology, and sales to MediaCentral. In 2010 Kirk co-founded Adtaxi while serving as EVP of Digital First Media. Kirk grew Adtaxi to sales of over US$ 100 million across 6 countries and 166 cities in its first five years as its President. Kirk’s previous C-Suite and executive positions include CEO of the Denver Newspaper Agency (publisher of The Denver Post & Rocky Mountain News) from 1999-2006; EVP Digital Sales & Marketing, Digital First Media from 2009-2013; CRO/Senior Consultant at the Toronto Star 2015-2016.

The session timings of over each of the two days are from 10:30 am to 1 pm. 26 October 2020, from 10.30 am to 1.00 pm; and, 27 October 2020 from 10.30 am to 1.00 pm. The fees are for Wan-Ifra members Indian Rupees 5,000 / Euro 70 for each participant. For non-members, the fees are Indian Rupees 6,000 / Euro 85 for each participant. There is an 18% GST to be paid in addition to the fee. For information and registration.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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