The five-day innovation week held by Heidelberg saw several thousand registrations from more than 100 countries, several hundred one-to-one discussions arranged with decision-makers, and around 100,000 hits on videos. This online event just finished. Taking ‘Unfold your potential’ as its slogan, it focused on transferring knowledge relating to the urgent issues in the sector. With product presentations on its latest highlights, innovation talks, and personal discussions via video chat, Heidelberg provided a comprehensive overview of its offerings in the commercial, label, and packaging segments.
“The feedback we have received so far from participants and our partners has been truly overwhelming,” says Ludwig Allgoewer, head of global sales and marketing at Heidelberg. “The participants praised the format and the content presented.” The combination of short, professionally produced videos and innovation talks with the option of follow-up live chats in which the content presented could be discussed in more detail with around 300 Heidelberg experts from around the world went down well with the participants. “As a result, Heidelberg was able to register specialist customer contacts on a similar scale to an international trade show,” Allgoewer continued. “We are confident that the numerous customer discussions will also generate business contracts in the near future.”
End-to-end production in the spotlight
At the heart of all the presentations was the optimization of the entire process in offset and digital printing, all the way through to end-to-end production. This is based on the enhanced Push to Stop technology with all its facets, including automatic optimization of job sequences and navigated printing, accompanied by user-friendliness for operators thanks to easy-to-understand user interfaces, all of which – combined with ‘integrated intelligence’ – enables highly productive operations with fewer staff and skilled personnel. Heidelberg also provided supplementary information about offerings in the fields of Prinect workflow, consumables, and contract business. This did not focus on presenting individual product functions but rather on responding to the most urgent customer requirements in the respective market segments.
“The priority is no longer simply achieving the highest possible printing speed – instead, we aim to make the entire process as efficient as possible. Boosting productivity offers the greatest earnings capacity for industrial print shops. Digitization is key to this – and that is precisely what we demonstrated at Innovation Week,” says Heidelberg chief executive officer Rainer Hundsdörfer. “The response to our innovation week underlines how it is possible to use digital formats to successfully contact customers and get them excited about innovations, even in the middle of a global pandemic.”
