Fujifilm’s second Real Production Show heads east

Builds on the success of their first virtual event

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Fujifilm
Fujifilm Jet Press 750S

Fujifilm’s inaugural Real Production Show on the 24 September demonstrated the printing, coating and cutting of high-quality printed cartons. The unique 45-minute show included live production demonstrations from Fujifilm’s Advanced Print Technology Centre in Brussels, followed by finishing at Harris & Bruno’s demonstration center in Germany, and at Highcon in Israel.

Fujifilm is building on this success with a second event which will focus on the benefits of digital automation, using the creation of sets of high-quality photographic postcard essays as an example. These postcards will be printed in Brussels and cut and integrated with finishing solutions on the other side of the world, at the new Horizon Innovation Park in Japan. Attendees of either event that request a sample will receive the postcard sets created in the second event, dispatched in a carton box that was printed during the first show.

Fujifilm’s Mark Stephenson, the host of the Real Production show comments, “The positive response to the first event has encouraged us to add even more content to our second show in collaboration with Horizon. Our trans-continental follow-up show is going to have a heavy emphasis on automation. First, we will demonstrate how simple it is to use Fujifilm’s XMF workflow software to manage multiple job requirements, taking full advantage of the speed, registration accuracy and consistency of the Jet Press. Horizon will then take up the challenge of showing how the integration of our solutions takes all the uncertainty out of complex orders, minimizing errors, reducing labor costs and maximizing productivity.”

Colin Flinn, who will be the show host for Horizon International, says, “We are excited to showcase the labor-saving, high-production, and added-value capabilities of our systems. Viewers will be able to watch in real time as Fujifilm’s prepress and Horizon’s postpress solutions come together to realize the possibilities of the Smart Factory and Industry 4.0.”

Fujifilm Graphic Systems delivers high quality, technically advanced print solutions that help printers develop competitive advantage and grow their businesses. The company’s financial stability and unprecedented investment in R&D enable it to develop proprietary technologies for best-in-class printing. These include pre-press and pressroom solutions for offset, wide-format and digital print, as well as workflow software for print production management.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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