Fujifilm’s second Real Production Show heads east

Builds on the success of their first virtual event

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Fujifilm
Fujifilm Jet Press 750S

Fujifilm’s inaugural Real Production Show on the 24 September demonstrated the printing, coating and cutting of high-quality printed cartons. The unique 45-minute show included live production demonstrations from Fujifilm’s Advanced Print Technology Centre in Brussels, followed by finishing at Harris & Bruno’s demonstration center in Germany, and at Highcon in Israel.

Fujifilm is building on this success with a second event which will focus on the benefits of digital automation, using the creation of sets of high-quality photographic postcard essays as an example. These postcards will be printed in Brussels and cut and integrated with finishing solutions on the other side of the world, at the new Horizon Innovation Park in Japan. Attendees of either event that request a sample will receive the postcard sets created in the second event, dispatched in a carton box that was printed during the first show.

Fujifilm’s Mark Stephenson, the host of the Real Production show comments, “The positive response to the first event has encouraged us to add even more content to our second show in collaboration with Horizon. Our trans-continental follow-up show is going to have a heavy emphasis on automation. First, we will demonstrate how simple it is to use Fujifilm’s XMF workflow software to manage multiple job requirements, taking full advantage of the speed, registration accuracy and consistency of the Jet Press. Horizon will then take up the challenge of showing how the integration of our solutions takes all the uncertainty out of complex orders, minimizing errors, reducing labor costs and maximizing productivity.”

Colin Flinn, who will be the show host for Horizon International, says, “We are excited to showcase the labor-saving, high-production, and added-value capabilities of our systems. Viewers will be able to watch in real time as Fujifilm’s prepress and Horizon’s postpress solutions come together to realize the possibilities of the Smart Factory and Industry 4.0.”

Fujifilm Graphic Systems delivers high quality, technically advanced print solutions that help printers develop competitive advantage and grow their businesses. The company’s financial stability and unprecedented investment in R&D enable it to develop proprietary technologies for best-in-class printing. These include pre-press and pressroom solutions for offset, wide-format and digital print, as well as workflow software for print production management.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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