FBF to showcase ‘A multilingual journey across India’

Publishers to share nitty gritty of book business in India

A multilingual journey across India

Frankfurt Book Fair (FBF) is taking place from 14 to 18 October 2020. The book event has gone digital this year due to the travel and gathering restrictions imposed by the Covid-19 pandemic. The annual event will include a digital bookfest, the Frankfurt Book Fair (FBF) Online Conference, and the Frankfurt Book Fair (FBF) Film Awards. IPPStar has registered for offering translation rights and research at FBF special edition. You can read our recent article here

The Publishers’ Exchange showcases the linguistic and geographical diversity of India through a video presentation titled, ‘A multilingual journey across India through poetry’ at the FBF Digital Bookfest in Frankfurt on 17 October 2020 at 2300 hours. From the banks of the mighty river Brahmaputra in the North East of India, via New Delhi, Mumbai, Hyderabad and Pune to its Southernmost tip in Tamil Nadu, the video takes one on a unique multilingual journey through poetry. Publishers will also be sharing the nitty gritty of the book business in Indian languages in the video while poets beguile attendees with their beautiful words.

Some of the participants of the video presentation include Thodur Madabusi Krishna, Kannan Sundaram, Vasudhendra, Pranav Johri, Gita Ramaswamy, Bhaskar Dutta-Barauh, Sunil Anil Mehta, Meera Johri, and Neeta Gupta.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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