FBF to showcase ‘A multilingual journey across India’

Publishers to share nitty gritty of book business in India

A multilingual journey across India

Frankfurt Book Fair (FBF) is taking place from 14 to 18 October 2020. The book event has gone digital this year due to the travel and gathering restrictions imposed by the Covid-19 pandemic. The annual event will include a digital bookfest, the Frankfurt Book Fair (FBF) Online Conference, and the Frankfurt Book Fair (FBF) Film Awards. IPPStar has registered for offering translation rights and research at FBF special edition. You can read our recent article here

The Publishers’ Exchange showcases the linguistic and geographical diversity of India through a video presentation titled, ‘A multilingual journey across India through poetry’ at the FBF Digital Bookfest in Frankfurt on 17 October 2020 at 2300 hours. From the banks of the mighty river Brahmaputra in the North East of India, via New Delhi, Mumbai, Hyderabad and Pune to its Southernmost tip in Tamil Nadu, the video takes one on a unique multilingual journey through poetry. Publishers will also be sharing the nitty gritty of the book business in Indian languages in the video while poets beguile attendees with their beautiful words.

Some of the participants of the video presentation include Thodur Madabusi Krishna, Kannan Sundaram, Vasudhendra, Pranav Johri, Gita Ramaswamy, Bhaskar Dutta-Barauh, Sunil Anil Mehta, Meera Johri, and Neeta Gupta.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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