Labelexpo/Brand Print India 2020 postponed

Tarsus finally wakes up 

Ranesh Bajaj, director of Vinsak and Tilak Raj from the Marketing and Communications department of the company at Labelexpo India 2018.
Ranesh Bajaj, director of Vinsak and Tilak Raj from the Marketing and Communications department of the company at Labelexpo India 2018. Photo IPP

15 September 2020. The Tarsus Group, organizer of Labelexpo India 2020 and Brand Print India 2020, has today confirmed that the upcoming editions of the co-located shows, due to take place at India Expo Centre, Greater Noida, Delhi NCR, from 2 to 5 December 2020, have been postponed. Tarsus says this is in light of ongoing concerns over the Coronavirus Covid-19 pandemic. It was high time for the announcement since even the 2021 Gulf Pack event originally scheduled for April 2022, was rescheduled by Tarsus to December 2021 in May. 

Lisa Milburn, managing director of Labelexpo/Brand Print Global Series, said today in the press release issued by the company, “We have been monitoring the evolving situation in India, and the ongoing impact of Coronavirus/Covid-19 means that we are no longer able to run the show as planned in early December this year. We have taken the decision to postpone the 2020 editions of Labelexpo India and Brand Print India. 

“We have acted on the advice of our local partners, the venue, the health authorities, and taken on board exhibitor feedback in reaching this decision. The health and safety of exhibitors, visitors, and staff remains our top priority.”

“We thank all our Labelexpo and Brand Print India exhibitors and partners for their continued understanding and look forward to working with them. Crucially, these shows – along with our other Labelexpo shows around the world – will play a vital role in driving the economic recovery of the region’s label and package printing industry, plus their supply chain, post COVID-19.” 

The new dates for the shows will be announced shortly. Further updates will be posted on the show website in due course. For any exhibitor or show related questions, please contact the event director, Pradeep Saroha

Our view – beyond postponements and exhibitions

Our view, which is well-known worldwide, is that let’s talk beyond postponements and even beyond exhibitions. The Covid-19 has perhaps damaged both the possibility and desirability of the multiplicity of exhibitions. Having just taken part in the Virtual Congress and Expo of the Active and Intelligent Packaging Industry Association on 10 September, which was an enormous and complex success, we can suggest that there may be a new way to conduct new product and technology B2B sharing. It may be difficult in the future to sell shows by the square meter, and you may have to market them by the number and depth of meaningful interactions.

The survey on our home pages with more than 300 responses indicates that 63% of our audience who have responded do not believe there will be any trade shows in India in 2020. The next forecasting project will be to predict when the Covid-19 pandemic subsides and when travel protocols and safety will allow trade exhibitions. Since the postponements could be endless, it would be better to start working on the virtual experience. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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