Fujifilm presents unmissable opportunity for Indian PSPs

Fujifilm Buy Back Promotion starts 3 August 2020

Fujifilm Acuity EY Photo Fujifilm
Fujifilm Acuity EY Photo Fujifilm

On 3 August 2020, Fujifilm has launched a new campaign that can help print service providers (PSPs) in India invest in the latest wide-format equipment at incredible prices. Fujifilm’s Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer.

While promotional stock lasts, the Buy-Back Promotion invites print businesses to trade in older printers of any make for a significant rebate on any Fujifilm Acuity system, such as the Acuity EY. Designed to offer near-photographic print quality, efficient production output, and robust build at an affordable price point, the Fujifilm Acuity EY flatbed printer already offers a fast return on investment. The promotion is therefore set to make this advanced system even more attractive to PSPs.

The Fujifilm Acuity EY is used globally for a wide variety of applications – from standard POP to creative display graphics – thanks to its ability to print onto a broad range of rigid and flexible materials up to 1.89-inches (48mm) thick. It has a maximum print area of 49.6 x 98.8-inches (126cm x 251cm) and is available with an optional roll unit for even greater media versatility.

As well as vibrant CMYK, the Acuity EY runs white inks to print eye-catching designs directly onto high-value materials like wood, metal, colored and clear products. The durable, high-density UV inks themselves are solvent-free, Greenguard certified, and meet some of the world’s most stringent emission standards.

“We’re delighted to support Indian print businesses in accessing new markets, applications and opportunities with this new Buy Back Promotion. We hope these subsidies will help to stimulate the Indian wide-format print market,” says SM Ramprasad, executive vice president at Fujifilm India.

“With its superior build quality, excellent reliability, eco-conscious solvent-free Fujifilm inks, and exceptional material compatibility – all backed by a global brand with a reputation for outstanding customer service. The Fujifilm Acuity EY is a production printer for ambitious print businesses.”

Other Fujifilm systems are available through the Buy-Back Promotion; in all cases, the trade-in value will be agreed in conjunction with a Fujifilm India engineer.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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