Fujifilm presents unmissable opportunity for Indian PSPs

Fujifilm Buy Back Promotion starts 3 August 2020

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Fujifilm Acuity EY Photo Fujifilm
Fujifilm Acuity EY Photo Fujifilm

On 3 August 2020, Fujifilm has launched a new campaign that can help print service providers (PSPs) in India invest in the latest wide-format equipment at incredible prices. Fujifilm’s Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer.

While promotional stock lasts, the Buy-Back Promotion invites print businesses to trade in older printers of any make for a significant rebate on any Fujifilm Acuity system, such as the Acuity EY. Designed to offer near-photographic print quality, efficient production output, and robust build at an affordable price point, the Fujifilm Acuity EY flatbed printer already offers a fast return on investment. The promotion is therefore set to make this advanced system even more attractive to PSPs.

The Fujifilm Acuity EY is used globally for a wide variety of applications – from standard POP to creative display graphics – thanks to its ability to print onto a broad range of rigid and flexible materials up to 1.89-inches (48mm) thick. It has a maximum print area of 49.6 x 98.8-inches (126cm x 251cm) and is available with an optional roll unit for even greater media versatility.

As well as vibrant CMYK, the Acuity EY runs white inks to print eye-catching designs directly onto high-value materials like wood, metal, colored and clear products. The durable, high-density UV inks themselves are solvent-free, Greenguard certified, and meet some of the world’s most stringent emission standards.

“We’re delighted to support Indian print businesses in accessing new markets, applications and opportunities with this new Buy Back Promotion. We hope these subsidies will help to stimulate the Indian wide-format print market,” says SM Ramprasad, executive vice president at Fujifilm India.

“With its superior build quality, excellent reliability, eco-conscious solvent-free Fujifilm inks, and exceptional material compatibility – all backed by a global brand with a reputation for outstanding customer service. The Fujifilm Acuity EY is a production printer for ambitious print businesses.”

Other Fujifilm systems are available through the Buy-Back Promotion; in all cases, the trade-in value will be agreed in conjunction with a Fujifilm India engineer.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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