Fujifilm presents unmissable opportunity for Indian PSPs

Fujifilm Buy Back Promotion starts 3 August 2020

Fujifilm Acuity EY Photo Fujifilm
Fujifilm Acuity EY Photo Fujifilm

On 3 August 2020, Fujifilm has launched a new campaign that can help print service providers (PSPs) in India invest in the latest wide-format equipment at incredible prices. Fujifilm’s Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer.

While promotional stock lasts, the Buy-Back Promotion invites print businesses to trade in older printers of any make for a significant rebate on any Fujifilm Acuity system, such as the Acuity EY. Designed to offer near-photographic print quality, efficient production output, and robust build at an affordable price point, the Fujifilm Acuity EY flatbed printer already offers a fast return on investment. The promotion is therefore set to make this advanced system even more attractive to PSPs.

The Fujifilm Acuity EY is used globally for a wide variety of applications – from standard POP to creative display graphics – thanks to its ability to print onto a broad range of rigid and flexible materials up to 1.89-inches (48mm) thick. It has a maximum print area of 49.6 x 98.8-inches (126cm x 251cm) and is available with an optional roll unit for even greater media versatility.

As well as vibrant CMYK, the Acuity EY runs white inks to print eye-catching designs directly onto high-value materials like wood, metal, colored and clear products. The durable, high-density UV inks themselves are solvent-free, Greenguard certified, and meet some of the world’s most stringent emission standards.

“We’re delighted to support Indian print businesses in accessing new markets, applications and opportunities with this new Buy Back Promotion. We hope these subsidies will help to stimulate the Indian wide-format print market,” says SM Ramprasad, executive vice president at Fujifilm India.

“With its superior build quality, excellent reliability, eco-conscious solvent-free Fujifilm inks, and exceptional material compatibility – all backed by a global brand with a reputation for outstanding customer service. The Fujifilm Acuity EY is a production printer for ambitious print businesses.”

Other Fujifilm systems are available through the Buy-Back Promotion; in all cases, the trade-in value will be agreed in conjunction with a Fujifilm India engineer.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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