Xaar and Mapeljet mark 20 years of collaboration

A range of industrial coding & marking printers

93
Xaar
Xaar 128 printhead

Based in Toronto, Canada, leading coding and marking solutions company, Maplejet, manufactures and supplies a range of industrial coding and marking printers equipped with Xaar printheads, to food, pharmaceutical and industrial businesses worldwide. The company was first established, under the trading name Sorveh Co, in 2000 by Homayoun Shahrestani (pictured). “With the limited choice of reliable Continuous Ink Jet (CIJ) printers available at the time, I saw the potential to bring a quality printer brand to market,” said Homayoun.

“After testing numerous printheads, I conducted further research and traveled to the UK specifically to visit Xaar’s headquarters in Cambridge. I was so impressed with the quality of Xaar’s printheads, their ease of integration, and the company’s after-care sales support, that I purchased several Xaar 128 printheads and a range of inks.

“We have been working closely with Xaar and using their printheads ever since.”

From that initial order in 2000, Homayoun has expanded his operations with the development of three companies; Sorveh Co, Honaz Fzco, and Maplejet, which together specialize in R&D, manufacture, technical support and global distribution of its innovative coding and marking solutions worldwide. Twenty years later these businesses continue to thrive using either the Xaar 128 printheads (right) or Xaar 502 printheads in their range of printers.

“Research and innovation are the founding principles of our business and we pride ourselves on being very customer-oriented,” continues Homayoun. “We work with customers to learn and anticipate the future needs of the industry and we develop our products to ensure we meet them.

“Xaar has also invested heavily in R&D and market research and this is something we value highly. Xaar’s unique printhead architecture is superior to anything else on the market and provides a reliable and cost-effective printing solution that enables us to manufacture our low-cost, hassle-free printers.”

Maplejet’s coding and marking printers meet a wide range of industrial coding needs. From creating highly-legible codes such as ‘Best before’ dates and batch numbers to meet the demands of legislation, to delivering high impact branding direct on to products such as pipes that help differentiate it from the competition.

“We are committed to partnering with food, pharmaceutical, and industrial producers to find solutions that best fit their coding and marking needs,” concludes Homayoun. “Xaar’s printheads will be core to this and we will build on the relationship from the last 20 years to ensure we provide best-in-class coding and marking printers that are easy to operate, reliable, and cost-effective to run and maintain.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here