Xaar and Mapeljet mark 20 years of collaboration

A range of industrial coding & marking printers

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Xaar
Xaar 128 printhead

Based in Toronto, Canada, leading coding and marking solutions company, Maplejet, manufactures and supplies a range of industrial coding and marking printers equipped with Xaar printheads, to food, pharmaceutical and industrial businesses worldwide. The company was first established, under the trading name Sorveh Co, in 2000 by Homayoun Shahrestani (pictured). “With the limited choice of reliable Continuous Ink Jet (CIJ) printers available at the time, I saw the potential to bring a quality printer brand to market,” said Homayoun.

“After testing numerous printheads, I conducted further research and traveled to the UK specifically to visit Xaar’s headquarters in Cambridge. I was so impressed with the quality of Xaar’s printheads, their ease of integration, and the company’s after-care sales support, that I purchased several Xaar 128 printheads and a range of inks.

“We have been working closely with Xaar and using their printheads ever since.”

From that initial order in 2000, Homayoun has expanded his operations with the development of three companies; Sorveh Co, Honaz Fzco, and Maplejet, which together specialize in R&D, manufacture, technical support and global distribution of its innovative coding and marking solutions worldwide. Twenty years later these businesses continue to thrive using either the Xaar 128 printheads (right) or Xaar 502 printheads in their range of printers.

“Research and innovation are the founding principles of our business and we pride ourselves on being very customer-oriented,” continues Homayoun. “We work with customers to learn and anticipate the future needs of the industry and we develop our products to ensure we meet them.

“Xaar has also invested heavily in R&D and market research and this is something we value highly. Xaar’s unique printhead architecture is superior to anything else on the market and provides a reliable and cost-effective printing solution that enables us to manufacture our low-cost, hassle-free printers.”

Maplejet’s coding and marking printers meet a wide range of industrial coding needs. From creating highly-legible codes such as ‘Best before’ dates and batch numbers to meet the demands of legislation, to delivering high impact branding direct on to products such as pipes that help differentiate it from the competition.

“We are committed to partnering with food, pharmaceutical, and industrial producers to find solutions that best fit their coding and marking needs,” concludes Homayoun. “Xaar’s printheads will be core to this and we will build on the relationship from the last 20 years to ensure we provide best-in-class coding and marking printers that are easy to operate, reliable, and cost-effective to run and maintain.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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