Techkon launches virtual open house

For personalized Q&A sessions on Pressroom Color Management

Techkon virtual open house

Techkon – the innovation leader in high-precision color measurement solutions for the global print and packaging communities – announced its first-ever virtual open house. Techkon has gained worldwide recognition not only for its innovative line of color quality solutions, but also for its commitment to providing customers with superior individualized services including interactive educational content, free software and hardware training, and now the virtual open house.

The virtual open house will serve as a tremendous platform for print and packaging professionals to engage in short, one-on-one, informal, virtual face-to-face, question, and answer sessions. All print and packaging related professionals are encouraged to attend and ask questions they may have related to color standards, color quality, instrumentation, workflow, and process control. The event will take place over a 3 day period from 23 June to 25 June. A dedicated group of Techkon team members will be hosting sessions on the following topics:

Getting to Know Techkon – Touch base with a Techkon veteran to learn more about who we are and what we do;

Ask a G7 Expert – Do you have questions related to G7 benefits or implementation? See what our in-house G7 certified expert has to say;

Technical Support – Book a session if you are already a Techkon customer and have questions regarding your instruments, software, or any color-related topic;

Handheld Instruments – Learn about Techkon’s latest line-up of handheld densitometers, spectrophotometers, and plate readers;

Color QC Software – This session is for packaging printers thinking about implementing color QC software to get up to color faster. Ask us how our solutions can help;

Scanning for On-Press Color Control – If you are an offset printer contemplating the benefits of a press-side scanning system or closed-loop color control, bring us your questions;

Inline Color Quality – Are you a packaging printer who is tired of stopping and starting the press to take color measurements? Let’s discuss the benefits of inline quality control.

“The virtual open house is the perfect venue for print professionals to connect with Techkon and find solutions to their pressroom color management questions. We are thrilled to be able to offer one-on-one live sessions and look forward to the opportunity to meet with so many of our current and prospective customers as well as our respected partners in the industry,” states Stephen Rankin, director of Product Development at Techkon USA.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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