Times of India widens gap, leads HT by 2.9L in Delhi-NCR readership

IRS survey for Q4 of 2019

1822
Times
Times of India leads HT by 2.9L in Delhi-NCR readership

The Times of India remains the dominant market leader among English dailies with its total readership of over 1.73 crore, almost equal to the combined readership of the three biggest dailies outside the Times Group – The Hindu, Hindustan Times and The Indian Express. This has emerged from the just released Indian Readership Survey for the fourth quarter (Q4) of 2019.

The data shows that while readership of all English dailies rose by 5.9 lakh over the previous quarter, this was mainly driven by a 3.6 lakh-rise in the readership of the TOI main paper. The share of group publications (The Economic Times and Mirrors besides TOI) among English dailies continued to grow to reach 52.6%.

The all-India dominance is also reflected in the country’s largest cities. In almost every case, the TOI main paper has either consolidated its leadership and widened the gap with its closest rival or, in the few cities where it is not the leader, it has narrowed the gap with the leader. In Delhi and its satellite cities, TOI’s lead of 92,000 readers in the third quarter has widened massively to 2.9 lakh readers in Q4.

In Mumbai, the paper’s readership has increased by 1.2 lakh to 28.9 lakh, giving it a clear 8.5 lakh more than HT’s 20.4 lakh. In Bengaluru, the lead over Deccan Herald, which was 6.6 lakh just a quarter ago, has now reached 7.3 lakh.

No real competition for TOI in Ahmedabad, Pune, Lucknow

TOI’s readership of 13.6 lakh in India’s Silicon Valley is over twice as large as Deccan Herald’s 6.3 lakh. Indeed, the closest rival to TOI in Bangalore now is Bangalore Mirror, a group publication.In Pune and Ahmedabad, TOI has had no real competition for quite some time now and that remains the case. In Jaipur and Lucknow too, TOI has no rivals to speak of. In Kolkata, TOI gained 7% readers and narrowed the gap between itself and The Telegraph from 81,000 readers to 48,000 over just this one quarter.

In Chennai too, while TOI continues to lead over The Hindu readers on average issue readership, the gap with The Hindu on total readership has also reduced by 4,000 readers during Q4, while in Hyderabad, Deccan Chronicle’s lead was cut by 6,000 readers over this period.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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