Ricoh Business Booster program on Inkish TV

To help PSPs identify opportunities

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Ricoh
Ricoh Business Booster Program on Inkish TV

Printing operations looking to create their new normal following the landscape changing impact of the global pandemic will be given a helping hand with a Ricoh Business Booster program on Inkish TV. The 15-minute webinar, on 25 May at 1 pm (CET) (4:30 pm IST), will be presented by Business Booster program developer Mark Hinder, manager of Business Development, Commercial Printing Group. He will then host a short Q&A session.

After a brief industry update the webinar will look at how Print Service Providers (PSPs) can use Ideation to encourage new approaches. It will outline how they can transform their current operations, investigate new opportunities, and develop fresh ways of working.

The step by step guide will explore how an idea is created, tested, developed, and evaluated. It will show how to accurately assess which products create the most profit and can be produced cost-effectively. It will also discuss why it is important to confidently identify and remove problematic products.

“The Business Booster program will help support Ricoh clients as they explore innovative ways to maintain, transform, and even grow their business, in these very challenging times,” says Erwin Busselot, director, Business & Innovation Solutions, Commercial and Industrial Printing Group. “Seeking a new normal means different things to different operations and we have designed an approach that takes into account markets, sectors, technologies, and capabilities. It allows business leaders to redefine their focus, examine new opportunities, and implement fresh ideas.”

“There is no better time to value the ideas that your business is generating but make sure you are focusing on priorities that can generate cash,” says Hinder. “The program will show PSPs how to identify the best opportunities and nurture them in the most effective way. The tips and tricks will include the best approach to research, solid business templates, effective tools, and simple methodology that will enable operations to create a clear pathway to profitable business models.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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