Ricoh Business Booster program on Inkish TV

To help PSPs identify opportunities

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Ricoh
Ricoh Business Booster Program on Inkish TV

Printing operations looking to create their new normal following the landscape changing impact of the global pandemic will be given a helping hand with a Ricoh Business Booster program on Inkish TV. The 15-minute webinar, on 25 May at 1 pm (CET) (4:30 pm IST), will be presented by Business Booster program developer Mark Hinder, manager of Business Development, Commercial Printing Group. He will then host a short Q&A session.

After a brief industry update the webinar will look at how Print Service Providers (PSPs) can use Ideation to encourage new approaches. It will outline how they can transform their current operations, investigate new opportunities, and develop fresh ways of working.

The step by step guide will explore how an idea is created, tested, developed, and evaluated. It will show how to accurately assess which products create the most profit and can be produced cost-effectively. It will also discuss why it is important to confidently identify and remove problematic products.

“The Business Booster program will help support Ricoh clients as they explore innovative ways to maintain, transform, and even grow their business, in these very challenging times,” says Erwin Busselot, director, Business & Innovation Solutions, Commercial and Industrial Printing Group. “Seeking a new normal means different things to different operations and we have designed an approach that takes into account markets, sectors, technologies, and capabilities. It allows business leaders to redefine their focus, examine new opportunities, and implement fresh ideas.”

“There is no better time to value the ideas that your business is generating but make sure you are focusing on priorities that can generate cash,” says Hinder. “The program will show PSPs how to identify the best opportunities and nurture them in the most effective way. The tips and tricks will include the best approach to research, solid business templates, effective tools, and simple methodology that will enable operations to create a clear pathway to profitable business models.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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