Roland DG’s Super-Fast Texart XT-640S-DTG

Direct to garment inkjet for T-shirts

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Roland DG
Samples printed on Roland textile printers

Roland DG has launched its Texart XT-640S-DTG printer. This multi-station direct-to-garment printer prints full-color graphics directly onto cotton-based T-shirts and apparel at higher speeds than earlier printers in the Texart series. The super-fast T-shirt printing system is designed for on-demand, high-quality mass customization of textile products. The Texart XT-640S-DTG prints durable, full-color designs, photos, logos, and text directly onto a wide range of cotton, cotton-rich and white polyester T-shirts and apparel.

Roland claims its CMYK and high-density white dye-sublimation inks achieve bright visual impact on white and colored garments while preserving the natural look and feel of the base textiles. The Texart XT 640 is also available in an 8-color option, and the optional inks include fluorescent pink and fluorescent yellow. The Texart inks are delivered in 1-liter pouches. The machine can print widths from 259 to 1625 mm at a maximum speed of 102 square meters an hour and a maximum resolution of 1440 dpi.

Roland claims that a T-shirt can be printed on the XT-640S-DTG in as short a time as 8 seconds. For maximum versatility in short runs, the machine has a unique sliding baseplate and docking jig design, that allows several sizes of jigs to be combined in a single run. Roland’s ErgoSoft Roland RIP with variable data and an auto-white function makes direct-to-garment production extremely efficient. The claimed speed, accuracy, and versatility of the new Texart XT-640S-DTG make it an interesting option for on-demand and customized garment suppliers changing over screen printing as well as other direct-to-garment printers.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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