For seven years, Color-Logic has provided licensed printers around the world with web-based training, suitable for their captive designers, external designers, agencies, and brands. Color-Logic developed these training programs for two primary reasons; time, because print personnel is often too busy during the day to learn new techniques, and thus need an effective means of learning at their own pace, and location, because with licensed printers in more than 60 countries, the designer could well be in a different city or country, enabling licensed printers to expand markets in any direction.
A unique aspect of the system is that it enables print embellishment at the design stage, since the Adobe Design Suite is consistent in every language, on both Windows and Macintosh platforms. While it remains unclear how the design will evolve beyond the COVID-19 outbreak, online training and web-based training will remain, which is why Color-Logic has expanded online resources for licensed printers and their captive and external designers. The company has added Master Class Tutorials for Adobe PhotoShop, Illustrator, and InDesign to provide extensive instruction about how to add embellishments into artwork and make it truly stand out from the competition. In addition, it offers a wide variety of videos for anyone to review, including a recorded live webinar of the entire Color-Logic system.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
