Color-Logic announces Amnesty for licensed printer Smart program

Preset metallic marketing files for go-to-market campaigns

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Color-Logic
Color-Logic Smart program files

The Color-Logic Smart (Software, Marketing, and Related Training) program provides licensed Color-Logic printers with software updates and technical support, ensuring they have the most current software for Adobe, on the most current platforms from Windows and Macintosh. In addition, the Smart program provides 100 press-ready metallic marketing files for use in go-to-market campaigns by our licensed printers. Any printer whose renewal came due since February has been informed their enrollment fees will be pushed out until August 2020.

Discussing the program, Mark Geeves, director – Sales and Marketing, Color-Logic said, “While we, like all vendors, need to maintain cash flow, we felt licensees should be using their cash at this time to pay staff. We greatly appreciate those licensees that have paid despite the amnesty. When the crisis is behind us, print embellishment will be more important than ever, and the tools and images in the Smart program will enable printers to be competitive very quickly.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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