Color-Logic announces Amnesty for licensed printer Smart program

Preset metallic marketing files for go-to-market campaigns

77
Color-Logic
Color-Logic Smart program files

The Color-Logic Smart (Software, Marketing, and Related Training) program provides licensed Color-Logic printers with software updates and technical support, ensuring they have the most current software for Adobe, on the most current platforms from Windows and Macintosh. In addition, the Smart program provides 100 press-ready metallic marketing files for use in go-to-market campaigns by our licensed printers. Any printer whose renewal came due since February has been informed their enrollment fees will be pushed out until August 2020.

Discussing the program, Mark Geeves, director – Sales and Marketing, Color-Logic said, “While we, like all vendors, need to maintain cash flow, we felt licensees should be using their cash at this time to pay staff. We greatly appreciate those licensees that have paid despite the amnesty. When the crisis is behind us, print embellishment will be more important than ever, and the tools and images in the Smart program will enable printers to be competitive very quickly.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here