The Color-Logic Smart (Software, Marketing, and Related Training) program provides licensed Color-Logic printers with software updates and technical support, ensuring they have the most current software for Adobe, on the most current platforms from Windows and Macintosh. In addition, the Smart program provides 100 press-ready metallic marketing files for use in go-to-market campaigns by our licensed printers. Any printer whose renewal came due since February has been informed their enrollment fees will be pushed out until August 2020.
Discussing the program, Mark Geeves, director – Sales and Marketing, Color-Logic said, “While we, like all vendors, need to maintain cash flow, we felt licensees should be using their cash at this time to pay staff. We greatly appreciate those licensees that have paid despite the amnesty. When the crisis is behind us, print embellishment will be more important than ever, and the tools and images in the Smart program will enable printers to be competitive very quickly.”
Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
