Graphic designers often have difficulty explaining the intricacies of metallic printing and reflective substrates to brand managers and agency personnel. To assist them, the Color-Logic website has been revised to make using mobile devices easier. The new site is loaded with video landing pages showing movies of printed samples produced by Color-Logic licensed printers and technology partners around the world. In addition, annotated examples enable viewers to compare the metallic designs produced using offset, digital, inkjet, latex, flexographic, cold foil, gravure, and screen printing.
Discussing the new website, co-founder Mark Geeves said, “Graphic designers can see visuals created in just seconds or with one or two mouse clicks using the Color-Logic Design Suite for Adobe. In virtually every case, hours and often days of conventional design time would be required to achieve the same effects without Color-Logic. In addition, it eliminates the trial and error necessary when using only Adobe tools. Its focus is not to inhibit creativity, but to provide creatives with the tools yielding a predictable and reproducible outcome when adding metallic colors and embellishments to designs. In addition to hundreds of videos, visitors to the new website will find a listing of licensed Color-Logic printers worldwide including the printing process they use.”
Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com
