The 13th edition of Jaipur Literature Festival 2020 is set to take place from 23-27 January 2020 at Jaipur’s Diggi Palace Hotel. The festival, produced by Sanjay Roy, managing director, Teamwork Arts, is also on the Global Advisory of Earth Day Network.
Earth Day Network, a global environmental organization that grew out of the first Earth Day on 22 April 1970, will promote environmental messages from the stage of this festival. This year marks the 50th anniversary of Earth Day. Earth Day Network Ambassador and Grammy Awardee, Ricky Kej will perform live at the festival.
Every year, Jaipur Literature Festival features speakers from all around the world. This year it will also see scintillating musical performances to celebrate the literary and musical heritage of India. At this year’s festival, Earth Day Network will promote #Artists for the Earth, one of Earth Day Network’s key campaigns. The campaign aims to engage the power of art to heighten awareness and increase the relevance of the environment in everyday lives of people.
Through #Artists for the Earth campaign, Earth Day Network works with artists to convince organizers to ban single-use plastic entering their spaces and to replace the traditional presentation of flower bouquets to performers with indoor house plants that help purify the air. This has already been done at hundreds of concert spaces.
Artists have also reached out to thousands of fans with special concerts and renditions on environmental issues as well as via their very active social media sites.
Earth Day Network will continue to build on this powerful means of communications with artists at Jaipur Literature Festival this year. To know more about the global campaign, click here.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
– Naresh Khanna
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