Venus Infotech promotes direct-to-garment printing with Epson’s SureColor SC-F2130

Open house organized on 14 December

Hemanshu Desai, founder of Venus Infotech with SureColor SC-F2130. Photo IPP
Hemanshu Desai, founder of Venus Infotech with SureColor SC-F2130. Photo IPP

Mumbai-based Venus Infotech organized an open house on 14 December at its Girgaon office to promote digital direct to garment (DTG) printing, primarily on cotton t-shirts and showcased Epson’s SureColor SC-F2130 DTG printer. The event was attended by t-shirt printers, printing students, blank t-shirt manufacturers, who plant to venture into t-shirt printing, and designers.

“The idea behind this open house was to promote the concept of DTG printing, especially on cotton t-shirts. We got a great response and had close to 50 visitors during the one-day open house. We tried to inform the visitors about the technology as well as cost structure involved,” says Hemanshu Desai, founder of Venus Infotech.

Desai says that t-shirt printers are still misinformed about the costs involved in DTG printing. “There is an impression that costs are higher for DTG as compared to tradition screen printing. But the fact is that DTG printing has different dynamics,” says Desai.

DTG printing technology is useful when one wants customized printing, or have a short print run, or you want to keep minimum inventory, he says.

“DTG printing makes a lot of sense when you are doing business online, and you can fulfill orders of one or two t-shirts. Also, these days, fashions and designs change every few months, and with DTG, you can easily adapt as you do not have to print large quantities. And since you do not have to maintain large inventories, you save on inventory costs. There are many advantages as compared to tradition printing technologies such as screen printing,” Desai argues.

DTG concept gradually catching up

Although DTC technology is in its infancy in India, the concept is gradually catching up while the market for printed t-shirts is gaining a rapid pace.

“The nature of the printed t-shirt market is changing as customers these days want a lot of personalized t-shirts. For example, when a group of friends go on an international holiday, they get personalized t-shirts printed. DTG printing can come in handy here. Also, the booming eCommerce market is helping shoot the demand for personalized t-shirts. We have seen a good demand for the Epson DTG printer, SureColor SC-F2130, in the last 8-9 months,” says Desai.

The SureColor SC-F2130 DTG printer is equipped with PrecisionCore printhead technology, teamed with an automated maintenance design. It prints up to 25-mm thick t-shirts, has advanced automated maintenance design and Oeko-Tex Eco Passport certification, and has easy to use garment creator software. The printer prints directly onto fabric products with Epson UltraChrome DG ink to achieve accurate and bright colors. The ink has been specially formulated with high-dispersion ink technology that helps reduce white ink sedimentation to give it a very natural white color.

“The Epson brand is a well-respected one, and we expect the printers to continue to be well accepted in the Indian market,” Desai concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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