Just 18 days to go for the PDIT2 Conference

PDIT2 - 13 December 2019, Pragati Maidan

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Shubhi Sachan, Sustainable Materials Research and Design specialist, Uflex
Shubhi Sachan, Sustainable Materials Research and Design specialist, Uflex

One has to accept that brand owner product and marketing managers, packaging designers and packaging converters are busy. We were advised last year that no-one has time for a two-day conference anymore. Unless the conference is in Hawaii or Paris or maybe Bangkok of course. This is one reason that the second Packaging Design, Innovation and Technology Conference which is at Pragati Maidan in Delhi is a compact event taking all of one day – 13 December 2019.

Registrations have started coming in from leading global brand owners and leading Indian packaging suppliers. In our conferences, the articulate audience is as influential as the speakers and panelists at the front. We always keep plenty of time for discussion in every session. Registrations have come in from brands such as Philip Morris and Britannia. Cargill is submitting a case study on innovation in competition for the Jury Presentation on the Conference day. We are expecting about 20 entries for the Innovation case studies of which five will be invited to make a short presentation – notes on the journey of the pack from original concept to shelf display and the experience in between.

PDIT2 is not a generic conference with many sponsors giving sales pitches although Uflex has signed up as the first sponsor and we are expecting several more in the next couple of days. Our conference will contain an intelligent sustainability discussion with speakers and panelists who will share solutions. Confirmed speakers and panelists include Andrew Manly of the Active and Intelligent Packaging Association, Barun Banerjee of Nestle, Harshal Parakh of Parakh Agro, Prabhod Halde of Marico, Kazuyuki Ishihara of SB Packaging, Shubi Sachan of Uflex, Prasanna Sukhi of Kezzler India and Shyam Sundar BK of Tata Elxsi.

Sustainability will not happen without Design and Innovation or Active and Intelligent Packaging. These are the three intertwined themes and opportunities taking the industry forward.

Speak up, share, and participate in the PDIT2 Conference at Pragati Maidan on 13 December 2019. In parallel to the conference are the pacprocess, food pex, and Drink Technology India exhibitions also at Pragati Maidan from 12 to 14 December. I hope to talk to you in the coming days to encourage you to register and to bring your innovation case study to share. Send me an eMail or call me if you want to talk.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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