Just 18 days to go for the PDIT2 Conference

PDIT2 - 13 December 2019, Pragati Maidan

Shubhi Sachan, Sustainable Materials Research and Design specialist, Uflex
Shubhi Sachan, Sustainable Materials Research and Design specialist, Uflex

One has to accept that brand owner product and marketing managers, packaging designers and packaging converters are busy. We were advised last year that no-one has time for a two-day conference anymore. Unless the conference is in Hawaii or Paris or maybe Bangkok of course. This is one reason that the second Packaging Design, Innovation and Technology Conference which is at Pragati Maidan in Delhi is a compact event taking all of one day – 13 December 2019.

Registrations have started coming in from leading global brand owners and leading Indian packaging suppliers. In our conferences, the articulate audience is as influential as the speakers and panelists at the front. We always keep plenty of time for discussion in every session. Registrations have come in from brands such as Philip Morris and Britannia. Cargill is submitting a case study on innovation in competition for the Jury Presentation on the Conference day. We are expecting about 20 entries for the Innovation case studies of which five will be invited to make a short presentation – notes on the journey of the pack from original concept to shelf display and the experience in between.

PDIT2 is not a generic conference with many sponsors giving sales pitches although Uflex has signed up as the first sponsor and we are expecting several more in the next couple of days. Our conference will contain an intelligent sustainability discussion with speakers and panelists who will share solutions. Confirmed speakers and panelists include Andrew Manly of the Active and Intelligent Packaging Association, Barun Banerjee of Nestle, Harshal Parakh of Parakh Agro, Prabhod Halde of Marico, Kazuyuki Ishihara of SB Packaging, Shubi Sachan of Uflex, Prasanna Sukhi of Kezzler India and Shyam Sundar BK of Tata Elxsi.

Sustainability will not happen without Design and Innovation or Active and Intelligent Packaging. These are the three intertwined themes and opportunities taking the industry forward.

Speak up, share, and participate in the PDIT2 Conference at Pragati Maidan on 13 December 2019. In parallel to the conference are the pacprocess, food pex, and Drink Technology India exhibitions also at Pragati Maidan from 12 to 14 December. I hope to talk to you in the coming days to encourage you to register and to bring your innovation case study to share. Send me an eMail or call me if you want to talk.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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