INMA’s new report lays out the role of newsrooms in reader revenue

Understanding the changing role of newsrooms

The New York Times newsroom
The New York Times newsroom

A recently released report by the International News Media Association (INMA) looks at the essential functions of a readers-first newsroom, why trust is vital in reader revenue, what readers will pay for, and how news media leadership can guide this transition.

‘The Evolving Role of Newsrooms in the Reader Revenue Model,’ part of INMA’s Readers First Initiative, looks at the industry’s reader revenue strategy: journalism and the newsroom.

The report gives a snapshot of where newsrooms across the world are now as they find their place in the reader revenue puzzle, using original research, case studies and best practices from news media companies like The New York Times, The Washington Post, The Guardian, Gazeta Wyborcza, Aftenposten, Amedia, Financial Times, La Diaria, Dennik N, Dagens Nyheter, The Economist, Le Monde, El País, The Wall Street Journal, The Telegraph, Quartz, The Boston Globe, Sky News, Mail & Guardian, Neue Zürcher Zeitung, Condé Nast, and Grupo RBS.

The report finds that the focus is no longer on the most profitable products but on the most profitable customers; newsrooms must embrace a service design approach as they transition into this role; the value proposition of journalism is being rewritten; newsrooms must offer premium and personalized content to attract and benefit paying customers; trust and transparency are crucial to keeping a paying audience; this is a cross-departmental initiative; data measuring the success of engagement efforts to convert readers to subscribers is vital to this transition; the balance of power within news media companies is shifting, giving newsrooms a more significant piece than they have had in the past; and customer-centric teams armed with data are necessary in newsrooms that lean fully into their reader revenue future.

Written by INMA Researcher-in-Residence Grzegorz (Greg) Piechota, an ex-fellow at Oxford and Harvard universities, and journalist, consultant, and visiting professor at City University of London George Brock, ‘The Evolving Role of Newsrooms in the Reader Revenue Model’ plays out the transition of the newsroom from a content factory to a service provider. Leaving behind a long history of being a factory of sorts for mass-produced content, the newsroom is now a service prodder to consumers—from being the equivalent of an iPhone to become Apple.

The report offers a framework for understanding the changing role of newsrooms, as well as a look into what this successful transition entails.

‘The Evolving Role of Newsrooms in the Reader Revenue Model’ is available for free to INMA members and available to non-members for US$ 795, which includes one year of association membership, all strategic reports, webinars and access to all INMA content and peer connection tools.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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