Armani, a luxury Italian fashion house, has approached Colorzenith Milan, a wide-format printing house, to produce giant dimensional billboards promoting its latest fashion and accessories collection in Milan.
Colorzenith has produced two oversized eagle buckles for advertising on billboards using its Massivit 3D large format printer. The eagles are exact replicas of Armani accessories found on belts in its latest collection. These 3D printed elements bring the garments in the ads to life, highlighting this elegant feature and dramatically increasing the billboards’ effectiveness.
The first billboard features an eagle, 2.1 x 1.2 meters, finished with metallic silver paint, beveled plexiglass and glitter inserts. It was 3D printed in 29 hours. The 3D belt buckle, 1.8 x 1.3 meters, for the second billboard, was finished in chrome silver metallic paint and matt silver. It took 15 hours to print.
“Top brands continue to adopt large format 3D printing in their new launches due to the unquestionable impact of dimensional signage and displays. Armani has the vision to develop new, crowd-stopping campaigns that leverage new technologies and concepts. The ability to implement precise branding, elegance and design combined with the impact of unexpected 3D features has generated a growing trend among brands to adopt large-format 3D printing into their OOH and in-store campaigns,” said Erez Zimerman, chief executive officer of Massivit 3D.