Armani, a luxury Italian fashion house, has approached Colorzenith Milan, a wide-format printing house, to produce giant dimensional billboards promoting its latest fashion and accessories collection in Milan.
Colorzenith has produced two oversized eagle buckles for advertising on billboards using its Massivit 3D large format printer. The eagles are exact replicas of Armani accessories found on belts in its latest collection. These 3D printed elements bring the garments in the ads to life, highlighting this elegant feature and dramatically increasing the billboards’ effectiveness.
3D printed Amrani eagle
The first billboard features an eagle, 2.1 x 1.2 meters, finished with metallic silver paint, beveled plexiglass and glitter inserts. It was 3D printed in 29 hours. The 3D belt buckle, 1.8 x 1.3 meters, for the second billboard, was finished in chrome silver metallic paint and matt silver. It took 15 hours to print.
“Top brands continue to adopt large format 3D printing in their new launches due to the unquestionable impact of dimensional signage and displays. Armani has the vision to develop new, crowd-stopping campaigns that leverage new technologies and concepts. The ability to implement precise branding, elegance and design combined with the impact of unexpected 3D features has generated a growing trend among brands to adopt large-format 3D printing into their OOH and in-store campaigns,” said Erez Zimerman, chief executive officer of Massivit 3D.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
