Cadgraf solutions for publishers

Workflow and automation systems for the publishing industry

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A Elangovan, managing director of Cadgraf Digitals
A Elangovan, managing director of Cadgraf Digitals

Cadgraf first came up with DTP solutions for publishers way back in 1988. Earlier, the company would educate printers and publishers on the use of DTP systems. Cadgraf has been primarily focussed on transforming the traditional printers using letterpress and hand composing to desktop publishing and introducing the concept of offset printing. The core team of the company traveled extensively to many parts of Tamil Nadu, spreading education about the various possibilities of transformation. Cadgraf has been successful in transforming many companies from die-based techniques to modern printing techniques.

The company has also played active role in helping the hand composters of letter blocks. With the introduction of desktop publishing, the jobs of hand composters were at stake. Hence, Cadgraf started giving them lessons on working with computers. Since then, the company has participated in various technology transformation projects that helped it to handle major brands, products and technologies.

Currently, Cadgraf is focussed on the newspaper and magazine publishing industries. “Though the printing technology such as offset printing process has more or less been stagnant in the industry for a long time, in order to progress in terms of efficiency and productivity, there are new workflow and automation systems being introduced to the publishing industry and we’re dealing in that software,” says A Elangovan, managing director of Cadgraf Digitals.

There are several departments in a publishing house right from reporting to the final press-ready file. Most of these processes aren’t interconnected. Unless there is connectivity in the entire process, the productivity isn’t optimum. Cadgraf introduced Neo Editing Software, which allows reporters to file a story from any remote location which further gets passed on to the editing team for processing and further on to the production team, all on a common platform.

The server-based software is categorized based on the various segments that are covered by the publisher and each story can be placed in a particular category that helps it reach the corresponding editor. The software also allows access to data relevant to publishing in the form of images or videos. Further, it allows to compile and capture the information and images pagination and layout.

Another software, CopyTrack system, from Swedish systems supplier MWM, was recently sold by Cadgraf, MWM’s supplier in India, to Mathrubhumi for real-time follow-up of the printing process. The system registers waste in the pressroom and mailroom that helps to reduce the number of run-ons and re-runs by automatically shutting down the press when the correct print run has been produced. The order also included MWM’s Real-time Roll Consumption (RRC) for real-time monitoring through the CopyTrack mobile app and the MWM Business Intelligence dashboard. CopyTrack helps reduce waste by at least 25%-35% by simply tracking various parameters. Over the years, Cadgraf has sold Anygraf editorial system software to both Dina Thanthi and Dinamalar and sold Woodwing’s software to Ananda Vikatan.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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