Cadgraf solutions for publishers

Workflow and automation systems for the publishing industry

142
A Elangovan, managing director of Cadgraf Digitals
A Elangovan, managing director of Cadgraf Digitals

Cadgraf first came up with DTP solutions for publishers way back in 1988. Earlier, the company would educate printers and publishers on the use of DTP systems. Cadgraf has been primarily focussed on transforming the traditional printers using letterpress and hand composing to desktop publishing and introducing the concept of offset printing. The core team of the company traveled extensively to many parts of Tamil Nadu, spreading education about the various possibilities of transformation. Cadgraf has been successful in transforming many companies from die-based techniques to modern printing techniques.

The company has also played active role in helping the hand composters of letter blocks. With the introduction of desktop publishing, the jobs of hand composters were at stake. Hence, Cadgraf started giving them lessons on working with computers. Since then, the company has participated in various technology transformation projects that helped it to handle major brands, products and technologies.

Currently, Cadgraf is focussed on the newspaper and magazine publishing industries. “Though the printing technology such as offset printing process has more or less been stagnant in the industry for a long time, in order to progress in terms of efficiency and productivity, there are new workflow and automation systems being introduced to the publishing industry and we’re dealing in that software,” says A Elangovan, managing director of Cadgraf Digitals.

There are several departments in a publishing house right from reporting to the final press-ready file. Most of these processes aren’t interconnected. Unless there is connectivity in the entire process, the productivity isn’t optimum. Cadgraf introduced Neo Editing Software, which allows reporters to file a story from any remote location which further gets passed on to the editing team for processing and further on to the production team, all on a common platform.

The server-based software is categorized based on the various segments that are covered by the publisher and each story can be placed in a particular category that helps it reach the corresponding editor. The software also allows access to data relevant to publishing in the form of images or videos. Further, it allows to compile and capture the information and images pagination and layout.

Another software, CopyTrack system, from Swedish systems supplier MWM, was recently sold by Cadgraf, MWM’s supplier in India, to Mathrubhumi for real-time follow-up of the printing process. The system registers waste in the pressroom and mailroom that helps to reduce the number of run-ons and re-runs by automatically shutting down the press when the correct print run has been produced. The order also included MWM’s Real-time Roll Consumption (RRC) for real-time monitoring through the CopyTrack mobile app and the MWM Business Intelligence dashboard. CopyTrack helps reduce waste by at least 25%-35% by simply tracking various parameters. Over the years, Cadgraf has sold Anygraf editorial system software to both Dina Thanthi and Dinamalar and sold Woodwing’s software to Ananda Vikatan.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here