Cadgraf solutions for publishers

Workflow and automation systems for publishing industry

A Elangovan, managing director of Cadgraf Digitals

Cadgraf first came up with DTP solutions for publishers way back in 1988. Earlier, the company would educate printers and publishers on the use of DTP systems. Cadgraf has been primarily focussed on transforming the traditional printers using letterpress and hand composing to desktop publishing and introducing the concept of offset printing. The core team of the company traveled extensively to many parts of Tamil Nadu, spreading education about the various possibilities of transformation. Cadgraf has been successful in transforming many companies from die-based techniques to modern printing techniques.

The company has also played active role in helping the hand composters of letter blocks. With the introduction of desktop publishing, the jobs of hand composters were at stake. Hence, Cadgraf started giving them lessons on working with computers. Since then, the company has participated in various technology transformation projects that helped it to handle major brands, products and technologies.

Currently, Cadgraf is focussed on the newspaper and magazine publishing industries. “Though the printing technology such as offset printing process has more or less been stagnant in the industry for a long time, in order to progress in terms of efficiency and productivity, there are new workflow and automation systems being introduced to the publishing industry and we’re dealing in that software,” says A Elangovan, managing director of Cadgraf Digitals.

There are several departments in a publishing house right from reporting to the final press-ready file. Most of these processes aren’t interconnected. Unless there is connectivity in the entire process, the productivity isn’t optimum. Cadgraf introduced Neo Editing Software, which allows reporters to file a story from any remote location which further gets passed on to the editing team for processing and further on to the production team, all on a common platform.

The server-based software is categorized based on the various segments that are covered by the publisher and each story can be placed in a particular category that helps it reach the corresponding editor. The software also allows access to data relevant to publishing in the form of images or videos. Further, it allows to compile and capture the information and images pagination and layout.

Another software, CopyTrack system, from Swedish systems supplier MWM, was recently sold by Cadgraf, MWM’s supplier in India, to Mathrubhumi for real-time follow-up of the printing process. The system registers waste in the pressroom and mailroom that helps to reduce the number of run-ons and re-runs by automatically shutting down the press when the correct print run has been produced. The order also included MWM’s Real-time Roll Consumption (RRC) for real-time monitoring through the CopyTrack mobile app and the MWM Business Intelligence dashboard. CopyTrack helps reduce waste by at least 25%-35% by simply tracking various parameters. Over the years, Cadgraf has sold Anygraf editorial system software to both Dina Thanthi and Dinamalar and sold Woodwing’s software to Ananda Vikatan.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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