Dissecting the Me Too Tsunami

Media Rumble and Media Me Too

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(L-R) Amit Varma, Paromita Vohra, Supriya Nair, Vivan Schiller and Padmapriya Janakiraman
(L-R) Amit Varma, Paromita Vohra, Supriya Nair, Vivan Schiller and Padmapriya Janakiraman

The Me Too movement in India is a local manifestation of the international Me Too movement that occurred late in 2018 in parts of Indian society, including government agencies, the media and the Bollywood film industry. In India, Me Too is seen as either an independent outgrowth influenced by the international campaign against sexual harassment of women in the workplace, or an offshoot of the American Me Too social movement. It gained prominence in India in October 2018, when Bollywood actress Tanushree Dutta accused Nana Patekar of sexual harassment. This led to many women in news media, Indian films, and even within the government to speak out and make allegations of sexual harassment against many perpetrators.

At the recently concluded Media Rumble, Amit Verma moderated the ‘Dissecting the #MeToo Tsunami’ panel in conversation with Paromita Vohra, Supriya Nair, Vivan Schiller and Padmapriya Janakiraman. They discussed whether the media’s coverage of the Me Too movement actually impacted the culture of misogyny in workplaces. Vohra is a writer and filmmaker whose films are centered around gender; Janakiraman is an actress and part of the Women in Cinema Collective; Nair is a writer and editor; while Schiller is the head of the Civil Foundation.

The panelists were of the opinion that despite a huge impact, the media failed to address the core issues of the movement. Nair explained that the media was lazy in its coverage and didn’t focus on covering the deeper issues while simply reporting the accusations. Nair believed that the media houses thought the issue won’t get ratings after the first sensationalist headline. Schiller said, “Refecting on the dynamics in the United States, there is just an incredible positive movement towards greater representation. There has been a tremendous rise in a positive movement in the United States on that front across media and other sectors.”

Janakiraman said that women have to stop feeling guilty for being harassed and instead society must feel guilty for creating an ecosystem that allows women to be harassed. She criticized the culture of protecting the perpetrators and enablers while shaming, blacklisting and discrediting victims and supporters. She also credited the South Indian press for covering rape and women’s issues better than its North Indian counterparts. Vohra summed up the discussion saying that women are not considered newsworthy unless something wrong happens with them.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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