Koenig & Bauer strengthens position in the global market

Sascha Fischer interview

893
Koenig
Sascha Fischer of Koenig & Bauer. Photo IPP

Despite multiple economic headwinds facing the global economy, German printing solutions provider Koenig & Bauer was able to strengthen its position globally in 2018, company’s head – product management, Sascha Fischer told Packaging South Asia in Mumbai.

“Worldwide, the year 2018 faced many challenges such as US-China trade war, economic slowdown in China and depreciation of emerging market currencies. So, there were some issues, but we strengthened our position in the global market,” Fischer said.
“Koenig & Bauer has always been known to be strong in the packaging printing segment but in commercial printing also we have gained ground,” he added.

Partnership with Indo-polygraph Machinery going strong

In India, Indo-polygraph Machinery has been representing Koenig & Bauer for many years now and, according to Fischer, the partnership has been going from strength to strength. Koenig & Bauer boasts of some of India’s top packaging printers in the folding carton segment, such as Parksons Packaging and TCPL, as its customers. In addition, the company has managed to sign many fast-growing mid-sized companies as well.
“We have some outstanding customers in India like Parksons Packaging and TCPL but there are many smaller companies who are equally important to us. These firms are very innovative and demanding. They are also highly innovative and are increasingly going for special effects,” he said.

Talking about some of the important trends that he sees in the Indian market, Fischer said that top tier printers are now completely focusing on buying new presses instead of pre-owned ones as this gives them efficiency gains. “They are eager to adopt new technology such as double coating and cold foil,” he said.

Exciting times ahead

In recent months, Koenig & Bauer has been expanding its portfolio. In December 2018, it agreed with Duran Machinery to take over 80% of its folder-gluer business and integrate it into the Group under the name Koenig & Bauer Duran. In the same month, Koenig & Bauer and Durst Phototechnik agreed to a 50:50 joint venture in digital printing.
According to Fischer, corrugation is another segment that holds a lot of promise for the company. As run lengths get shorter, more and more flexo printers are likely to opt for offset technology.

“In the near-term, we are all looking forward to drupa which is going to take place next year. People can hope to see some exciting innovations from Koenig & Bauer at the show,” he concludes.

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here