Massive fire damages printing press in Greater Noida

Short-circuit causes fire in printing press

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A short-circuit is believed to have caused the fire at Brijbasi Art Press Limited in Greater Noida.

On 11 March 2019, a massive fire broke out at Brijbasi Art Press Limited, a printing press in Ecotech 3 of Greater Noida, gutting the entire factory. According to police, no injuries were reported as the blaze took place in the early hours of the morning, when the factory was shut.

The fire safety officer at Ecotech 3 fire station was informed about the incident at around 5:25 a.m. after which fire tenders were rushed to the spot. According to the fire safety officer, the fire spread rapidly as it was a paper factory. After struggling for almost 14 hours, the fire safety officials were finally able to douse the blaze.

The devastating fire damaged almost 90% of the printing press. The owner of the press, Apurv Garg said the press prints children’s books and exports to around 110 countries. He said a short-circuit might have caused the fire. He revealed that they had incurred a loss of about Rs 100 crore in the blaze. He further said that it will take about Rs 150 crore to reconstruct the factory.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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