KSPA has big plans for PrintFair 2019

PrintFair, 10-13 April BIEC Bengaluru

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PrintFair
PrintFair 2018

PrintFair, the commercial printing, package converting and digital sign show will take place concurrently with PackPlus South from 10-13 April 2019 at BIEC, Bengaluru. The show is organized in association with the Karnataka State Printers Association (KSPA), which plans to promote the show extensively in South India.

KSPA plans to mobilize visitors across the state with the support of its district associations. The list includes Tumkur District Printers Association, Chitradurga Printers Association, Davangere District Printers Association, Maland Printers Association, Udupi Taluk Press Owners Association, Karavali Printers Association, Hassan District Printers Association, Mysore District Printers Association, Mysore Designers and Printers Association, and Belgaum Press Owners Association.

The talks with these local associations have been initiated and led by Ashok Kumar, president and CR Janardhana, ex-president of KSPA. The team plans to undertake roadshows and Print Yatras in the interiors of South India, prior to the exhibition.

PrintFair will be attended by package, label and commercial printers; converters of machinery for corrugated box; box manufacturers; print buyers; publishers, owners of commercial newspapers; production and quality control managers; design houses, art directors; production managers; graphic designers; packaging development managers; print shop managers and printing technologists. The show along with PackPlus South will feature more than 250 leading players from the industry.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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