Printpack 2019: Excel Machinery to showcase die cutting machines

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Excel Machinery
Jitendra Patel, managing director of Excel Machinery

Excel Machinery will exhibit automatic die cutting solutions at Printpack India 2019, which takes place from 1-6 February 2019 at India Expo Centre and Mart in Greater Noida. Gujarat based Excel Machinery will exhibit its automatic die cutting machine MAXIMA EXB35 (size 25″ x 35″) and MAXIMA HS1020 (size 28″ x 40″) at the show.

Jitendra Patel, managing director of Excel Machinery says, “The India packaging sector is growing at a rate of 14-15% and likely to double in next few years. Most of commercial printers are entering in packaging segment with big investment. Current packaging units are also planning to invest in modern and automatic machinery. Being an indigenous automatic machinery manufacturer, I expect very good growth in our business as our machines are comparable to imported machine of this kind and most economically priced.

“Our key goal is to strike with prospects that are looking for automatic die cutting machine with international quality and economically viable. We are sure of convincing all these prospects. This machine will cater to clients looking for imported machines. Previous Printpack exhibitions were very fruitful for us. We received good response from the industry and all have appreciated our products along with orders.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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