The Indian government has announced a 25% hike in the ad rates for the print media including newspapers and magazines just in time to keep the media happy before the general election expected in April-May this year. “The decision will be of great benefit especially to the medium and small newspapers, including a large number of such papers in regional and vernacular languages,” the Ministry of Information and Broadcasting said in a media statement. “The decision takes place with effect from today and will be valid for a period of three years.” The statement says that the increase takes into account various factors including the rise in cost of newsprint.
The new rates go into effect in a general election year when political parties spend considerable amounts of money on newspaper and wide format signage advertising. The last revision in government ad rates was in 2013 just before the 2014 general election. At that time, the ad rates were revised upward by 19%.
According to an answer to a query in the Rajya Sabha last week on government ad spending in the media, it was stated that Rs 1,857 crore was spent on print advertisements in the last three years by the the Indian Bureau of Outreach and Communication. The IBOC which is the nodal agency for advertising by various ministries issued 11,798 release orders for a total ad spend of Rs. 648.82 crore in the financial year 2017-18.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
Naresh Khanna – 20 January 2025
Subscribe Now
