Offset plate manufacturer Metrostar sees robust growth

Metrostar sets up second offset plate line

1538
Metrostar
Metrostar Team at company's Taloja Plant

Mumbai-based Metrostar Print Solutions, manufacturer of CtCP plates and CtP thermal offset printing plates, has witnessed strong growth in its market share since it first started manufacturing in early-2017. Metrostar is at present among the very few Indian companies manufacturing printing plates in the country. Incorporated in 2011, the company initially distributed imported plates before moving on to building the requisite infrastructure in subsequent years at its MIDC Taloja plant in Navi Mumbai to start its own manufacturing.

The 68,000 square foot state-of-the-art Taloja plant has been built using German design and Chinese engineering and is fully automatic with minimal human intervention required. It has been erected by Chinese engineers with prior expertise in similar projects in China. Currently the plant is capable of producing various pre-sensitized CtCP plates and CtP thermal plates, in a variety of sizes for the Indian newspaper, packaging and commercial printing segments.

“The idea behind starting our own plate manufacturing plant was to provide a stable supply of quality printing plates to Indian customers. This aligns closely with the Make in India initiative of the government,” says Mukund Bhuta, the key promoter and director of Metrostar.

Focus on sustainable manufacturing

Metrostar has not only opted for high-quality plate making equipment, it has also paid a lot of attention to the fact that its manufacturing process is least damaging to the environment. Despite having the option to unload partially treated effluents in the network of effluent discharge canals provided by the Taloja MIDC for centralized CETP, the company has opted for a highly efficient effluent treatment system. It includes a modern well-designed effluent treatment plant for treating chemicals and acid containing water and an air scrubber for removing chemical particles from air and releasing fresh air by neutralizing the harmful effects of effluents. It has a water treatment plant which recovers all the water that is used, recycled and then reused in the manufacturing process. The plant itself is sound proof so that the noise from inside the plant does not escape outside to create noise pollution.

“We are among the few plate makers globally who have taken these kind of sustainable manufacturing measures. Environment is very important to us. For instance, the plant uses 300,000-350,000 liters of water every day. And almost 95% of this is recovered, recycled and reused,” Bhuta says.

Rapid expansion in the offing

Encouraged by the strong response from the industry to its products, Metrostar is rapidly moving ahead by significantly expanding its manufacturing capacity and product line. With one operational line, the Taloja plant at present has a capacity to produce 400,000 square meters of plates every month. It is operating at 60-70% capacity with 80% being CtCP plates and the rest being CtP plates.

“The process of setting up a second line is already underway, and it will be commissioned by 2019. This line will be dedicated to manufacturing high-end products, CtP thermal and violet (process-less and double layer) plates and will have a capacity of 10,00,000 square meters per month,” Bhuta says.

Once the second line is in operation, the total plate making capacity of Metrostar will grow from 400,000 square meters to 14,00,000 (or 1.4 million) square meters per month.

Eyeing exports

As of today, Metrostar supplies to the Indian market but is now looking beyond India. To start with, the company will look to venture into emerging markets such as Africa, Southeast Asia and the Middle East.

“Given the way the Indian market has accepted our products, we are optimistic about the other emerging markets as well. Once we have expanded our capacity, we will focus on exports too,” Bhuta continues.

Consumables

After stabilizing the plate production, Metrostar is closely looking at other printing consumables, notably pressroom chemicals and printing blankets. In fact, Bhuta has a tie-up with ABC Allied Chemicals, USA for pressroom and other chemicals and has already successfully test marketed products in India. “In the coming years these products shall greatly enhance revenues and profits for the company,” Bhuta concludes.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here