India’s biggest manufacturer and exporter of wide format ink-jet digital printers ColorJet India has recently appointed Digital Hires from Spain, as their distributor in the markets of Spain and Portugal.
Digital Hires is a renowned distributor in Spain, Portugal and the UK, of digital treatment of images and printing systems for the printing and audiovisual industry. The company will be marketing all the variants of digital printers from ColorJet like UV, soft signage and eco solvent. Digital Hires will also be providing after sales service for these printing machines.
ColorJet offers digital printers in several configurations in speed and print heads, which meet the varying needs of sign and signage printing. Signage products comprise entry-level solvent printers to high-end UV and soft signage printers. For applications in sign and signage, ColorJet has the Polo Turbo, Softjet Plus, Softjet Grand, Irisjet, Irisjet Pro and the Neptune. In UV printers, the company manufactures the Vulcan, Verve Hybrid, Verve, Verve Mini and Verve LED, while in Eco-Solvent printers, it offers the Aurajet Series II, the Neptune HQ, and Polo HQ.
Binoj Anthony, international business head at ColorJet India Ltd., said, “This partnership is a good reason to feel happy. Entering into these two important markets with such a respected company, which specializes in digital inkjet products, is another reason to be euphoric. This partnership will encompass all printers manufactured by ColorJet. I believe it is a fantastic opportunity for both of us to provide some excellent printing technology to the end users in Spain and Portugal.”
Angel Jimenz, chief executive officer at Digital Hires, said, “After the signing of the agreement with ColorJet, we immediately participated in CPRINT MADRID 2018 and set up a stand for showing ColorJet digital printers. The feedback we got was tremendous and made us realize that there is a wide market scope for ColorJet printers.”
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
