Berlin again – 8 & 9 October 2019

IFRA-DCX expo compacting to two days

Messe Berlin
IFRA -DCX expo 2019, Berlin

The 2019 IFRA World Publishing Expo and DCX Digital Content Expo will be a two-day affair. The move comes after requests by exhibitors, the organizers said. “The industry needs the trade fair as a platform in an even more concentrated format,” said Expo project manager Alena Kluge. “That’s why we decided to focus the event for the coming year on two packed days on 8 and 9 October 2019 at Messe Berlin. 10 October 2019 will continue to be the focus of publishing, albeit without an exhibition, with further events on the subject in and around Berlin,” she said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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