Heidelberg Commercial Days at Qingpu-Shanghai 24 to 26 October 2018


Heidelberg will organize the ‘Heidelberg Commercial Days’ from Wednesday to Friday, 24 to 26 October 2018 at the Print Media Center in Shanghai China, during All in Print China 2018 Expo. The relevant topics on the Commercial Days will emphasize that printed media are in strong competition with digital offerings. Yet they offer an unbeatable advantage in the marketing mix – they get to the heart of the message and have a unique reach and impact. At the same time, commercial printing companies need to make their production as lean as possible – and use the synergies between print and digital for innovative offerings.

24th October is the Chinese Day – the presentation will be in Chinese and dedicated for Chinese printers. 25th October is the International Day and the presentations will be in English language for international customers, especially from Asia Pacific region. 26th October is the Technology Day, to show the deep details of technologies behind Commercial Days.

At the Commercial Days event, Heidelberg will show how to optimize print production and achieve higher productivity. New ideas and solutions can pave the way to a successful future. The discussion will show how printers can lead the track of this evolution by looking through the whole production process in a print shop and consider all aspects of the workflow from both sides – from the production side as well as from the economic side. Printers are encouraged to take advantage of this opportunity to add to their understanding of how to more fully exploit the potential of the print shop and turn their passion into profit.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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