Messe Frankfurt expands in India with new strategic alliances

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L-R: Raj Manek, managing director, Messe Frankfurt India and Rakesh Desai, head – Exhibition & Print Media Division, Gifts & Accessories
L-R: Raj Manek, managing director, Messe Frankfurt India and Rakesh Desai, head – Exhibition & Print Media Division, Gifts & Accessories

In a further bid to expand its footprint, Messe Frankfurt Trade Fairs India Pvt Ltd, the German group’s Indian subsidiary, has announced its strategic alliance with Gifts & Accessories, the Exhibition Division of Netlink Solutions (India) Ltd., a public limited corporation listed with Bombay Stock Exchange for the Stationery & Write Show, Corporate Gifts Show and Houseware & Kitchenware Show. Messe Frankfurt Trade Fairs India Pvt Ltd., marking its 20th anniversary in India this year, now holds 22 trade fairs and 35 conferences in its portfolio.

The Stationery & Write Show is one of India’s largest exhibitions for stationery and writing instruments. With the two companies coming together for a strategic alliance, the 4th edition of this fair will now be named Stationery & Write Show presented by Paperworld. The concurrent Corporate Gifts Show will add to the innovative showcase corporate and promotional gifting as well as merchandising.

Talking about the continued growth strategy, Raj Manek, executive director and board member Messe Frankfurt Asia Holding Ltd. Said, “Messe Frankfurt is committed to investing in India and has completed two decades of serving Indian industries and promoting Indian brands across the globe. The strategic factors that led to the association are based on common business principles to provide enhanced exhibition experiences. While we aim to enhance the quality of the platform with new propositions for our domestic clients, the alliance will also open the doors for our international exhibitors to tap the growing market segments represented at the trade fair.”

Be it for stationery and writing instruments or corporate gifting, India is a very lucrative market for various brands worldwide simply because of its sheer size. While the writing instruments market is estimated at 1,600 to 2,400 million pieces a year and INR 22 billion (USD 32 million) in value, the Indian gift market is an INR 10 billion (USD 15 million), which is looking up to progress at a rate of 10%. A number of Indian and international players vying for their shares are looking at entering the Indian market. Messe Frankfurt will leverage its years of knowledge and expertise in this industry sector to support the further development of the show. The association of the two organizers is also expected to include joint marketing and customer engagement strategies.

The Stationery & Write Show, presented by Paperworld and Corporate Gifts Show, takes place annually in Mumbai and over the last three years has strategically bridged the gap between the key buyers and sellers of the industry – bringing them together under one roof. The 2018 edition featured over 375 exhibitors and 12,000 plus visitors. The 4th edition will be held from 9–12 January 2019 at the Bombay Exhibition Center, and is proposed to be larger, presenting the latest innovations, value-added products and the latest solutions in their respective segments.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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