Messe Frankfurt expands in India with new strategic alliances

212
L-R: Raj Manek, managing director, Messe Frankfurt India and Rakesh Desai, head – Exhibition & Print Media Division, Gifts & Accessories
L-R: Raj Manek, managing director, Messe Frankfurt India and Rakesh Desai, head – Exhibition & Print Media Division, Gifts & Accessories

In a further bid to expand its footprint, Messe Frankfurt Trade Fairs India Pvt Ltd, the German group’s Indian subsidiary, has announced its strategic alliance with Gifts & Accessories, the Exhibition Division of Netlink Solutions (India) Ltd., a public limited corporation listed with Bombay Stock Exchange for the Stationery & Write Show, Corporate Gifts Show and Houseware & Kitchenware Show. Messe Frankfurt Trade Fairs India Pvt Ltd., marking its 20th anniversary in India this year, now holds 22 trade fairs and 35 conferences in its portfolio.

The Stationery & Write Show is one of India’s largest exhibitions for stationery and writing instruments. With the two companies coming together for a strategic alliance, the 4th edition of this fair will now be named Stationery & Write Show presented by Paperworld. The concurrent Corporate Gifts Show will add to the innovative showcase corporate and promotional gifting as well as merchandising.

Talking about the continued growth strategy, Raj Manek, executive director and board member Messe Frankfurt Asia Holding Ltd. Said, “Messe Frankfurt is committed to investing in India and has completed two decades of serving Indian industries and promoting Indian brands across the globe. The strategic factors that led to the association are based on common business principles to provide enhanced exhibition experiences. While we aim to enhance the quality of the platform with new propositions for our domestic clients, the alliance will also open the doors for our international exhibitors to tap the growing market segments represented at the trade fair.”

Be it for stationery and writing instruments or corporate gifting, India is a very lucrative market for various brands worldwide simply because of its sheer size. While the writing instruments market is estimated at 1,600 to 2,400 million pieces a year and INR 22 billion (USD 32 million) in value, the Indian gift market is an INR 10 billion (USD 15 million), which is looking up to progress at a rate of 10%. A number of Indian and international players vying for their shares are looking at entering the Indian market. Messe Frankfurt will leverage its years of knowledge and expertise in this industry sector to support the further development of the show. The association of the two organizers is also expected to include joint marketing and customer engagement strategies.

The Stationery & Write Show, presented by Paperworld and Corporate Gifts Show, takes place annually in Mumbai and over the last three years has strategically bridged the gap between the key buyers and sellers of the industry – bringing them together under one roof. The 2018 edition featured over 375 exhibitors and 12,000 plus visitors. The 4th edition will be held from 9–12 January 2019 at the Bombay Exhibition Center, and is proposed to be larger, presenting the latest innovations, value-added products and the latest solutions in their respective segments.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here