Radix’s OnPrintShop and Ultimate Impostrip optimize online orders for PSPs worldwide 

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Ultimate TechnoGraphics Inc. and Radix – OnPrintShop have collaborated to provide an optimized online business outlet for print service providers and in-plant printers worldwide. From managing and offering products online and capturing new business through eCommerce, to seamlessly processing multiple orders daily and preparing them for print and finishing, Ultimate Impostrip and OnPrintShop deliver true system connectivity and workflow optimization to achieve results. 

Radix’s OnPrintShop is a complete integrated order management solution offering an easy to use standard web-to-print solution, which helps print service providers to simplify and automate order/reordering for their retail, corporate and reseller clients. It comes with all ready tools that enable the PSPs to highlight their key products, services and promotional offers to engage customers and generate new and repeat sales, increase productivity and expand their print business.

“Nowadays, many PSPs are striving to improve productivity and operational efficiency and to make this stress-free  this partnership is a one step ahead, where clients will have to access the best in print order management and imposition software together. We are very excited about the partnership, as it will help both the companies to help their customers grow,”  says Naresh Bordia, vice president – Business Development, RadixWeb.

Ultimate Impostrip is designed with productivity in mind and optimizes every aspect of a prepress imposition workflow with tools that are easy to use, yet extremely versatile. Perfect for very short turn-around delivery on marketing campaigns, transactional and short-run of books, Ultimate  Impostrip seamlessly connects to OnPrintShop to offer easy end-to-end automation capability.

“Trusted by several customers worldwide, this integration is key to the online print ordering business model where manually setting up a job for print is not an option,” says Ray Duval, director of Solution Sales at Ultimate TechnoGraphics. This business is about delivering quality products in a short turnaround time and selecting reliable software partners is key.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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