FBM launches new festival

Comics Centre, Frankfurt Book Fair 2009. Photo Frankfurt Book Fair
Comics Centre, Frankfurt Book Fair 2009. Photo Frankfurt Book Fair

Frankfurt Book Fair is one of the largest and world’s most prestigious trade fair for books; it will be take place from 10 to 14 October 2018. It is organized by Frankfurter Buchmesse (FBM), a subsidiary of publishers and booksellers association. The 5-day annual event is the world’s most important book fair; it brings with it a range of deals from publishers from across geographies.

This year marks its 70th anniversary. The event will cover all about printed and digital content and the relevant topics for the coming year. In its previous edition, the idea of creating a meeting place for fair visitors, exhibitors and Frankfurt locals in the evening was implemented on a small scale. This time, the book fair will be organized on a larger scale. The organizers plan to conduct interactive events such as poetry slams, talks, cooking events and performances touching a wide range of topics at almost 20 bars and various locations in Frankfurt.

Another highlight of this edition of the Frankfurt Book Fair will be the Frankfurt Pavilion; it is a new emblem of Frankfurt Buchmesse. A 6.5 m tall wodden structure will serve as the main stage for events. Authors and industry experts from around the world will serve as the heart of the book fest. Almost 50 events will be held at the Frankfurt Pavilion with authors and prominent guests, including bestselling authors Paul Beatty, Meg Wolitzer, Maja Lunde, Deniz Yucel, Dimitry Glukhovsky, Cixin Liu, Robert Seethaler and German musician Udo Lindenberg. On 14 October 2018, the pavilion will host events for families and children.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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