FBM launches new festival

Comics Centre, Frankfurt Book Fair 2009. Photo Frankfurt Book Fair
Comics Centre, Frankfurt Book Fair 2009. Photo Frankfurt Book Fair

Frankfurt Book Fair is one of the largest and world’s most prestigious trade fair for books; it will be take place from 10 to 14 October 2018. It is organized by Frankfurter Buchmesse (FBM), a subsidiary of publishers and booksellers association. The 5-day annual event is the world’s most important book fair; it brings with it a range of deals from publishers from across geographies.

This year marks its 70th anniversary. The event will cover all about printed and digital content and the relevant topics for the coming year. In its previous edition, the idea of creating a meeting place for fair visitors, exhibitors and Frankfurt locals in the evening was implemented on a small scale. This time, the book fair will be organized on a larger scale. The organizers plan to conduct interactive events such as poetry slams, talks, cooking events and performances touching a wide range of topics at almost 20 bars and various locations in Frankfurt.

Another highlight of this edition of the Frankfurt Book Fair will be the Frankfurt Pavilion; it is a new emblem of Frankfurt Buchmesse. A 6.5 m tall wodden structure will serve as the main stage for events. Authors and industry experts from around the world will serve as the heart of the book fest. Almost 50 events will be held at the Frankfurt Pavilion with authors and prominent guests, including bestselling authors Paul Beatty, Meg Wolitzer, Maja Lunde, Deniz Yucel, Dimitry Glukhovsky, Cixin Liu, Robert Seethaler and German musician Udo Lindenberg. On 14 October 2018, the pavilion will host events for families and children.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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